The gift with purchase offer gives a free messenger bag when customers buy fragrance Lacoste Challenge Eau de Toilette spray. The messenger bag is utilized here well, as the customer perceives that the gift given with purchase is maybe even more expensive than the item he is buying.
This type of promotional gift with purchase works well with high end products like perfume as the company can afford to increase the cost of the project to give customers a promotional gift that reflects the price they pay.
This type of baggage promotional gift has an added bonus of consumer advertisement, i.e. that the consumer will use the bag, which will give added advertisement value as other potential consumers can see them wearing it, and the advertisement for the company.
The design of the bag is successful here due to the joint color scheme of the yellow and black featured on the perfume. This is an interesting way of gaining brand synergy.
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