Are you wondering what to do next for your promotional campaign? Here is a gift with purchase idea from Lipton Tea. Lipton Tea is owned by Unilever, a British–Dutch multinational consumer goods company. This tea cup cushion was found in Jusco in China.
This free cushion is a great give away to increase brand awareness. On top of the logo, Lipton uses their signature brand colours of yellow and red. This product undeniably drew much attention. This is a form of marketing and advertising that would enhance brand recall.
Looking great, this cushion suits any home for both the owners and visitors. They can lean on this cushion while having a chat and a cup of Lipton tea on the table. Just imagine how the visitors would enjoy their time drinking the tea. It would be a wasted opportunity if they failed to identify your brand. The brand on this cushion is definitely more visible than those tags on the tea bag.
How does this gift with purchase affect sales?
You may be thinking that this is not a big deal. But your customers think otherwise. Gift with purchases increases the perceived value of your product. Whether you like it or not, your customers will compare you and your competitor. Offer something that add value to your product. This way, you will build up brand loyalty from your customer.
Gift with purchase are often non-retail products that the customers can only get exclusively from you. Offering an enticing product can spur impulse purchases. You can also bundle your product together. For example, customers need to purchase two units of your products to get the gift. This increases your sales volume.
If you are a drink company like Lipton, try this complementary promotional key product manufactured by ODM: the Teatool! This will be a great promotional gift for any tea lover!