In the following posts we showcase a couple of promotions by the Tea Company over the last few weeks. Case studies and analysis help us to better understand what goes into making these promotions a success.
- Utility & fun design of spoon with Z on it.
- Bright yellow color to attract customer as an on-pack
- Matching design and compatibility
- Large amount of space for logo printing – long term branding
Combined together, these definitely position Lipton ahead of the competition and nurture its existing brand visibility and goodwill. A lesson that all promotional products professionals could learn from.