How Pepsi Improves Brand Image w/ its Custom Tumbler with Logo?

What About Pepsi’s Promotion?

Customers can get this free oversized tumbler mug with a straw when they buy a tray of 24 pcs. of 330ml cans. This promotion is valid until December 31, 2023, or while stocks last.

What’s Special About this Custom Tumbler with Logo

1. It can hold up to 1.2 litres of liquid.

What customers love about this item is that it can fill more than a litre of liquid, which is equivalent to about four bottles of Pepsi. That means they can enjoy their favourite drink for longer without having to refill it!

2. Comes with a reusable straw.

The mug also comes with a reusable straw made of silicone and is easy to clean and store for convenience. It also has a moulded-in stopper to prevent it from falling out. The straw is blue and matches the Pepsi logo on the mug.

3. Insulation property.

The mug features a double-wall construction. This means there are two layers of stainless steel with a small gap or vacuum-sealed space between them. It can keep drinks cold for up to 12 hours or hot for up to 6 hours.

4. Portable

The oversized tumbler mug with a straw is not only a practical and stylish product that you can use for different occasions and places. The mug has a handle and a lid that are both detachable for convenience and portability.

The mug has a sleek and modern design that features the Pepsi logo and the slogan “That’s What I Like” on the front. The mug is available in two colours: blue and silver.

What Makes the Promotion Work?

Pepsi’s marketing brilliance shines through this promotion, seamlessly integrating experiential marketing and product placement. Let’s give our insights into why this promotion works.

1. The Irresistible Offer

The core of any successful promotion is an offer that’s too good to pass up. Pepsi hits the bullseye with this one. Customers are enticed to buy a tray of 24 cans of 330ml Pepsi, and in return, they receive an oversized custom logo tumbler.

By offering a premium, practical, and stylish product as a free gift, they create a compelling incentive for consumers. This strategy elevates the perceived value of Pepsi products and stimulates purchases.

2. Limited-Time Validity

The phrase “valid until December 31, 2023, or while stocks last” creates a sense of urgency. Customers feel a rush to get their hands on this exclusive tumbler before it’s gone. Scarcity is a powerful motivator, and Pepsi has mastered this technique.

3. Practicality and Quality

The custom tumbler with logo isn’t just a run-of-the-mill giveaway item. It’s vacuum-sealed, ensuring that drinks stay hot or cold for an extended period. This practicality elevates the perceived value of the promotion. Customers not only get a collectable item but also a functional one.

4. Customized Packaging

The attention to detail extends to the packaging. Featuring Son Tung M-TP, a popular artist in Vietnam and Pepsi’s brand ambassador, on the packaging adds an extra layer of appeal. Customers often connect with their favourite celebrities, and this association amplifies the promotion’s appeal.

5. Brand Loyalty and Ambassador Influence

The choice of Son Tung M-TP, a renowned celebrity in Vietnam, as the promotion’s face amplifies its appeal. His endorsement adds credibility and resonates with a vast audience. His presence in a music video and on social media further fuels the promotion’s success. 

As noticed, people are more likely to engage with a promotion when it’s endorsed by someone they admire.

6. Creating Lasting Memories

This promotion isn’t just about buying soda and creating memorable experiences. Every time customers use that tumbler, they’re reminded of the enjoyable moments they had with Pepsi. It’s a long-term investment in brand loyalty.

What Makes Custom Tumbler with Logo a Perfect Gift?

Imagine for a moment that your brand isn’t just a name; it’s an experience. Custom tumblers with logos unlock the gateway to unparalleled brand recognition, weaving your identity into the fabric of your customers’ daily lives.

How exactly can a custom reusable tumbler aid your product’s branding and recognition? 

1. Utility Meets Branding

These custom tumblers are the embodiment of form and function. They are not just drinkware; they are brand ambassadors.

With your logo prominently displayed, each sip from these tumblers reinforces brand familiarity with prospective customers, who in turn become brand advocates as they showcase your tumbler to friends, family, and coworkers.

2. Increased Engagement

Engagement isn’t limited to likes and comments; it’s about creating a tangible connection. Custom tumblers facilitate this connection. They become conversation starters, fostering discussions about your brand.

Your customers become your storytellers, sharing their experiences with your branded tumbler, thus expanding your reach organically.

3. Consumer Loyalty

Building a loyal customer base is the cornerstone of business success. Custom tumblers play a pivotal role in this journey. Especially when customers receive a thoughtful, branded “free” gift like a custom tumbler, it creates a sense of reciprocity and gratitude.

Moreover, they are more likely to return to your brand, not just for your products or services but for the brand experience you provide.

4. Memorable Impressions

The enduring impact of custom tumblers goes beyond fleeting moments. These branded items create lasting impressions.

They become cherished possessions, used daily, and serve as reminders of your brand’s presence. This sustained exposure solidifies your place in your customers’ hearts and minds.

Customization Options for Using the Tumbler as a Promotional Gift

Customization options for custom tumblers with logos are as versatile as your brand’s creativity. Emboss your logo, slogans, or brand imagery on these mugs, aligning them with your marketing campaigns.

This customization not only strengthens brand identity but also creates a lasting impression on customers.

Printing Suggestions

Digital Print vs UV Printing Method

To ensure that the brand recognition remains visible even after multiple times of using the tumbler, it is essential to ensure that the quality and notable benefits of the UV printing method is mentioned.

1. The power of low-resistance to damage is in the hands of UV printing. Not only does it have an increased durability strength, it also reflects the printing exceptionally well through vibrant  and consistent transfer.
2. Complies with eco-friendly practices as the UV inks and UV curing process have no volatile organic compounds. The extensive list in the variety of materials that can be used include paper, plastic, foil, acrylic, foam etc. These are all applicable to a range of products which makes this process highly flexible in usage.
3. Lastly, it can last for at least 2 years without experiencing any fading.

This is especially what makes it SO UNIQUE.

Discover creative tumbler ideas from ODM:

Aside from being aesthetically pleasing, this custom reusable tumbler is undeniably functional. Here’s a rundown of this product’s features and specifications.

Made from stainless steel and glows in the dark, this will not just keep your employees hydrated, but this is also especially helpful for those WFH staff that work night shifts.

Made from ceramic and cork, this insulated mug is guaranteed sustainable products. The body of this branded promotional mug is made from ceramic material.

What makes this bottle unique is that the body of this custom water bottle is made from bamboo. Unlike hardwood, it does not need to be replanted.

More from Pepsi:

In this promotion, customers can already get this custom promo mug for free for only 55,800 dongs! The item is attached to each pack of Pepsi Black.

A collaboration between Pepsi & KFC is brewing as they offer a custom reusable bag with every purchase of their promotional set meal, ‘Pepsi Sharing Bucket’!

Pepsi, one of the event’s main sponsors, held its Superbowl promotion through a custom sports cup gift with purchase. Here’s why it was a success!

Pepsi has promoted its products for the Lunar New Year by creating a Lunar New Year themed boxes. The main design is a lion, which signifies power, wisdom, and superiority in the Chinese culture.

In Conclusion

Custom tumbler with logo isn’t just marketing tools; they are catalysts for brand transformation. They infuse your brand with visibility, recognition, and resonance that reverberates far and wide.

As business owners and marketers, recognise the boundless potential these customised gems hold and let them elevate your brand to unprecedented heights. Create your own tumbler design today! Contact our team, and we will help you design and produce the tumbler that matches your brand. 

All you need to know about custom tumbler with logo!

What is a custom tumbler with logo, and how can it benefit my promotion?

A custom tumbler with logo is a personalized drinkware item featuring your brand's logo or design. It's an excellent promotional tool because it serves as a tangible and functional reminder of your brand. When customers use the tumbler, they engage with your brand daily, increasing brand recognition and loyalty.

Can I customize the tumbler's design to match my brand's identity?

Yes, most custom tumbler providers offer a range of customization options. You can choose the tumbler's color, size, material, and of course, incorporate your logo or branding elements. This allows you to create a tumbler that aligns perfectly with your brand's identity and promotional message.

Are custom tumblers cost-effective for promotions?

Custom tumblers with logos can be a cost-effective promotional tool. Their durability ensures they have a longer lifespan, providing prolonged exposure to your brand. Additionally, when ordered in bulk, the per-unit cost is often lower, making them a budget-friendly choice for promotions of various scales.

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