Superbowl Marketing Ideas – Pepsi’s Custom Sports Cup

The NFL Superbowl is held every year at the start of February. Raking over 111 million television viewers, the Superbowl is in the top 10 sporting events in the world. It is also the largest event in the USA. Brands should leverage this event not only to encourage brand activation but increase sales. Pepsi, one of the event’s main sponsors, held its Superbowl promotion through a custom sports cup gift with purchase. Here’s why it was a success!

Superbowl Marketing Ideas - Pepsi's Custom Sports Cup

Why Is Pepsi’s Custom Sport Cup A Success?

Relevant Theme

In normal circumstances, as much as a helmet-shaped cup would be interesting, it would be absolutely random. This custom sport cup allows customers to showcase their passion for the Superbowl but is also relevant to the event.

This is important as customers might also make impulse purchases to buy Pepsi’s sports GWP. With the rise of social media, being relevant in big events is especially important for brands. Successful promotions can significantly increase brand awareness and sales, while bad promotions can even weaken a brand’s position in the industry.

Interested in using festivals to make a themed promotion? Here are some giveaway ideas for your next Halloween campaign!

Customisable

Most free cups come in the standard shape so as to reduce the cost price. Pepsi’s custom sports cup is shaped like an American Football Helmet starkly contrasting the dull cups provided by other brands. Not only does this help Pepsi stand out from its competition, but also gives customers the perception that much thought was put into the product design process.

The colours and designs are highly customised to match the football team’s colours and logo! This is a good promotional product idea for brands as a custom sports cup has many customisation options to help include different promotional messages.

Who doesn’t love free stuff? Gift with purchase provides customers with an incentive to buy. Customers also feel that they are getting something in return on top of the product/service they are buying.

This increases the perceived value of the product/service, thus customers would pay more for the same product. Customers are all ready to buy your soft drinks to enjoy the game, so why not further incentify that with a custom sports cup?

Practical

Branded cups and mugs are frequent promotional merchandise gifts since they’re cost-effective and practical. Additionally, they’re also used every day so people will likely see your brand on a daily basis or will not think twice to purchase a product with a promotional cup as a giveaway item.

Pepsi did not end their practicality in their promotional products for their consumers since it’s also very evident in their advertising screen display we spotted in a supermarket in Dubai. Find out more about this marketing campaign in the blog below:

Pepsi’s Involvement in the Superbowl

Pepsi’s more notable involvement would be being the main sponsor to the Superbowl Halftime show. Being one of the biggest live performances in the world, with well over a 115million viewers, the show has featured some of the greatest performers. These icons have ranged from Michael Jackson and Beyonce to Bruno Mars and Coldplay. However, interestingly enough, these celebrities do earn a cent from this gig.

This is not to say they do not earn anything from the exposure though. After performing in the Superbowl, Mar’s music sales increased by over 90% while the same can be said for Beyonce’s increment of over 50%. However, from the backup dancers to the excessive extravagant pyros, the total costs of the shows have ranged between $500k to $9m.

Considering that a 30-second Superbowl advert cost well over $5m and the Superbowl Halftime show is 30mins. Pepsi is paying less than $1m for a similar advert slot!

Pepsi Promotions Through The Years

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Custom Printed Slippers – Purchase with Pepsi Drinks

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More promotional cup ideas to get you started:

Looking for a more premium option? Here’s a compiled list of wine promotional products!

Here’s more about Grey Goose’s shot glass gift with purchase promotion and why we love this promotion. Check all details here:

Need more custom sports cup ideas for your Superbowl big break? Here are some creative ideas!

In conclusion,

Pepsi’s custom sports cup is a success because it fits the event and caters to a large market ready to purchase. It also became a promotional product that added value to the experience of watching the highly anticipated event. Hence, Pepsi gained maximum brand awareness and managed to create an opportunity for a brand experience people will not forget for a long time.

Planning Your Next Unique Promotional Product?

The ODM team can help you come up with inventive and unique marketing promo items. We have product designers who have vast experience in designing promo gifts for your business. We also provide product brainstorming sessions and quality control services. Contact our team today to learn more about how we can help you grow your business through the use of Effective Personalized Promotional & Marketing Gift Items!

For more benefits of working with us, we listed them here:

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2023-04-28T10:51:57+08:00

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