With more than 40 years experience specialising in running and walking products, this Marathon Sports store in Hong Kong, are currently advertising promotional items with every certain amount of money spent on purchase in store. This is an easy way to increase the sales of items that have less awareness.
To receive this promotional item you will need to spend 1300 Hong Kong Dollars to be eligible to receive a branded Zverest thermal mug, available in baby blue and pink colours. Or if you spend 1500 Hong Kong Dollars you will be given a Columbia travel bag, available in both black and blue. These promotions are also from other outerwear well known brands.
Promotional items and why are they good for increasing sales?
Promotional items when offered to customers are a great marketing technique when trying to introduce new products and less popular products into the awareness of customers. By offering more expensive products as a gift with purchase, customers are more likely to spend money on your brand to receive this gift.
What’s more these gifts have high practicality which means the customer will more likely continue using this item in the future.
- Increased Perceived Value. When your brand is promoted alongside another known brand, customers will remember this, and from this they will retain your brand. If your brand left a positive impression on the customer when seen in the future customers will more likely buy your product because it holds more value.
- Brand Exposure. If your brand is less known than other brands, by promoting your products as promotional items alongside another brand exposes customers to your brand and what it has to offer.
- Purchase with purchase. This is similar to a gift with purchase, however this particular promotional item by Marathon is great in creating more buzz and interest as you can put more money in the promotional item to make it more appealing.
With a fantastic design team ready at hand to help in creating promotional item ideas, the ODM Group have years of experience in product promotion, sourcing and manufacturing. If you are interested in finding out more information about promotional items feel free to contact the ODM Group.