This sports bag promotion from Marathon Sports was recently spotted in a Hong Kong shopping mall. When customers purchase 2 items with a net price of 1,500 HKD or higher they will receive a free sports bag. VIP members only have to spend 1,300 HKD on their products, thus providing incentive for customers to join the program. As previously discussed in this blog post, loyalty programs have a lot of benefits for a company. This sports bag promotion will also help to increase brand awareness.

Sports bag promotion from Marathon Sports

Sports bag promotion from Marathon Sports

How can a sports bag promotion increase brand awareness?

Customers are always looking get more for their money’s worth which is why these types of promotions are so popular. By advertising these offers more people are likely to notice your store – which means that your brand awareness will increase. Due to the competitive nature of most industries it is important for companies to take extra steps like this to gain a competitive advantage. Giveaways and other promotions are a few examples of marketing strategies used by companies to achieve this.

To further increase brand awareness it is a good idea for companies to print their logo on their promotional products. This means that they will work as an advertising tool and more people will notice your brand. Customer retention will also be improved since people using the promotional products constantly will be reminded of your brand.

Feel free to contact the ODM Group to learn more promotional products. We have years of experience with sourcing promotional products for companies all over the world. Our in-house design team, Mindsparkz, can also help you come up with new and unique ideas for your promotional campaign. Below are some other related products you can look at for more inspiration:

Get your clients active with these Top 10 sport promotional ideas

Ready sweat GO! A sports promotional product

Pedometers: Sports promos in action