Unveiling Macy’s Gift with Purchase: Free Beauty Gift by Philosophy

Beauty enthusiasts always seek exciting offers and incentives that enhance their shopping experience. Macy’s, the renowned department store, has introduced an irresistible gift with purchase (GWP) campaign in collaboration with Philosophy.

With a minimum purchase of $35 of Philosophy products, customers are rewarded with a delightful 6-piece gift set, including a chic cosmetic bag and five other Philosophy favourites. In this blog post, we will explore the importance of GWP promotions and share valuable tips on running a successful GWP campaign in the beauty industry.

 

 

Macy’s has been a mid-range to upscale departmental store in the United States since 1858. The company has grown and now has about 800 departmental stores in 45 states and an online shop providing international shipping.

 

The Power of Gift with Purchase

1. Customer Engagement and Loyalty

A well-executed GWP promotion has the potential to captivate customers and foster loyalty. By offering an enticing gift set, like the one provided by Macy’s, brands encourage customers to purchase and try new products. This engagement creates a memorable experience, increasing the likelihood of repeat business and building lasting customer relationships.

2. Product Exposure and Trial

A GWP campaign is a strategic opportunity for brands to introduce new products or highlight existing ones. By including popular or upcoming items in the gift set, like Philosophy has done, customers can try out a range of products they might not have considered before. Positive experiences with these samples can lead to future purchases, expanding the customer’s product repertoire.

3. Brand Visibility and Word-of-Mouth Marketing

Gift-with-purchase promotions generate buzz and excitement among beauty enthusiasts. Customers who receive a well-curated gift set, such as the one Macy’s is offering, are more likely to share their positive experiences with friends, family, and social media followers. This organic word-of-mouth marketing can significantly increase brand visibility and attract new customers to your products.

 

Tips for Running a Successful GWP Campaign in the Beauty Industry

1. Choose Appealing and Relevant Gifts

Select gifts that align with your brand and cater to your target audience. Consider offering samples of your best-selling products, limited-edition gift ideas, or exclusive collaborations. The gift should evoke excitement and entice customers to participate in the promotion.

2. Set Attainable Purchase Thresholds

Ensure the purchase threshold required to qualify for the gift is reasonable and achievable. A balance must be struck between motivating customers to purchase and not creating unrealistic expectations. Analyse your customer base, purchasing habits, and average order values to determine an appropriate threshold.

3. Highlight Value and Exclusivity

Emphasise the value of the gift set to make it irresistible to customers. Communicate the retail value of the gift and highlight any exclusivity or limited availability. This instils a sense of urgency and FOMO (fear of missing out), driving customers to purchase.

4. Communicate the Promotion Effectively

Utilise various marketing channels to communicate your GWP campaign. Leverage email marketing, social media platforms, and your website to create buzz and inform customers about the promotion. Clearly outline the terms and conditions, including the purchase threshold, duration, and restrictions.

5. Provide a Seamless Checkout Process

Ensure a smooth and hassle-free checkout process for customers participating in the GWP promotion. Communicate how customers can add the gift to their cart or apply the necessary promo code. Streamline the purchase journey to avoid any frustration or confusion that may lead to abandoned carts.

 

See how cosmetic brands sell their products in the market:

Our team spotted these promotions in a supermarket in Chile. The “Marca Premium N°1 En Estados Unidos” or “The #1 Premium Brand in The United States” utilise ingredients such as coconut and argan oil. In this promotion, they included a variety of anti-frizz combs as GWP merchandise.

 

Wycon gave away a beauty gift set worth RM113 with a minimum purchase of RM200. This promotion runs from March 19- 31, 2022, until supplies last. Customers can get a Wycon’s Lasting Glass Set or Wycon’s Virtuous Eyes Set.

 

During our visit to France, we saw one of Playboy’s promotional gift sets — a stylish cosmetic bag with logo! Playboy’s branded cosmetic bag has an elegant and bubbly design, making it attractive to customers.

 

We’ve seen its promotion in a Serbian store wherein customers can purchase Nivea’s beauty gift set and branded cosmetic bags. These three custom wash bags are just enough to call passersby’s attention.

 

Vivian Gray’s branded cosmetic gift set ideas to bring the holiday spirit inside the Serbian store we visited. Each luxury gift set is creatively and specifically designed for the Christmas season.

 

Final Thoughts

Macy’s collaboration with Philosophy for their gift-with-purchase campaign exemplifies the power of offering customers an enticing and valuable gift. GWP promotions can engage customers, promote brand loyalty, and provide exposure for established and new products.

By selecting appealing gifts, setting attainable purchase thresholds, and effectively communicating the promotion, beauty brands can run successful GWP campaigns that drive sales, boost customer satisfaction, and create a lasting impact in the highly competitive beauty industry.

Looking for a company to create and produce your business’ promotional product ideas? If so, ODM and Mindsparkz are here to assist you. Feel free to browse to contact our team or browse our website for more details.

 

More Blogs: