Are you a fan of freebies? Who isn’t, right? When a promotion involves giving away free gifts with a purchase, it’s hard for customers to resist. That’s why free GWP promotion ideas are so popular with both businesses and consumers. By offering customers an additional incentive to make a purchase, businesses can boost sales and customer loyalty.
But what exactly is a GWP promotion, and how can businesses make the most of this marketing tactic?
A free GWP promotion is a marketing technique in which a company offers a free product or service to customers who purchase another item. The goal of this type of promotion is to increase sales by encouraging customers to make additional purchases while also encouraging repeat business from those who receive the free item.
How to Capture Your Customers With the Right Free GWP Promotion?
Best Practices in Designing Your Free GWP Promotion
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Choose the Right Gift
When choosing the free gift to offer, consider your brand and products. Think about who your ideal customer is, and what their interests and pain points are.
What do your customers value, and how can you provide them with a gift that aligns with those values?
If it’s too generic, people may not even bother using it because they don’t see how it relates to your brand or products.
By offering a well-thought-out gift, you not only show your appreciation for your customers but also strengthen your brand image and build customer loyalty.
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Determine the Promotion Parameters
Make sure there are clear rules about how much money must be spent before they can receive their free item(s).
This amount should be reasonable and attractive enough to entice customers to make a purchase.
Additionally, you’ll need to decide on the duration of the promotion, which will depend on the size of your customer base and your marketing goals.
A shorter promotion may create a sense of urgency and encourage customers to act quickly, while a longer promotion may allow for more exposure and engagement.
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Create a Promotional Message
Craft a clear and compelling message that communicates the offer and its benefits to customers.
You want to ensure that your customers understand the value of the offer and are motivated to take action. To achieve this, use persuasive language that emphasizes the unique benefits of the gift and the urgency of the offer.
For example, you might use phrases such as “limited-time offer,” “exclusive gift,” or “one-of-a-kind opportunity” to create a sense of urgency and exclusivity.
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Set a Reasonable Budget
Without setting a budget, it is easy to overspend on the promotion, which can have a negative impact on the profitability of the campaign.
By setting a budget, the brand can determine the maximum amount of money it is willing to spend on the promotion and allocate the funds accordingly.
This can help to ensure that the promotion is cost-effective and profitable.
Moreover, setting a reasonable budget allows the brand to ensure that the promotion is of high quality and meets customer expectations.
Free GWP Promotion Ideas in Action
Custom Cup With Logo from Divi Pharma
Divi Pharma, the exclusive representative and distributor of Sundown Vitaminas in Brazil for more than 30 years, is currently running an exciting promotion that has caught the attention of our team.
The pharmaceutical brand is offering a free GWP of a custom cup with its logo for every purchase of Vitamin C. To entice customers, the promotional pack comes with the message compre & ganhe um brinde or buy & get a free gift on the packaging.
Offering an on-pack gift with purchase is a great way to differentiate Divi Pharma’s brand from its competitors in the crowded and highly competitive supplement market. Customers are always on the lookout for added value when making a purchase, and this in-store promotion is an excellent way to stand out.
Custom cups are a popular choice as promotional gift with purchase offers for supplement brands.
People need to drink water or other beverages throughout the day, especially when they are taking supplements.
By providing a custom cup as a GWP, supplement brands are providing their customers with a practical item that they can use daily. This will encourage customers to continue using the cup and, in turn, increase brand visibility.
Divi Pharma’s promo cup is well-branded, featuring the brand logo on one side while giving customers the top 3 reasons to take care of themselves on the other side.
On the cup:
Amor (love), saude (health) protecao (protection)
3 motivos para cuida de voce = 3 reasons to take care of yourself
The promotion is packaged on clear product packaging that is also branded with the pharmaceutical brand logo.
It is a great way to let customers know immediately what they will get by purchasing the promotional product.
This will help them to have informed decisions and decide if they are going to take the offer or not.
Top Free GWP Promos from Other Industries
Custom Baseball Cap from Jim Beam – Alcoholic Drinks Industry
Jim Beam, a renowned brand of bourbon whiskey, recently offered a custom baseball cap as a free gift offer. The custom baseball cap is not just any ordinary promotional item but a well-crafted accessory that aligns with Jim Beam’s brand identity.
The Jim Beam logo is prominently displayed on the front, making it a desirable item for fans of the brand.
Custom Promo Towel from Ades – Beverage Industry
Ades, the beloved soy-based beverage brand, offered customers a complimentary promo towel with their purchase. The high-quality GWP towels are perfect for a day at the beach, a picnic in the park, or any outdoor activity where people need to stay dry and comfortable.
This promotion is a great way for Ades to thank their loyal customers for their continued support while also attracting new ones.
Promo Backpack from KitKat – Confectionery Industry
Looking for a sweet deal? KitKat, the famous confection brand, has you covered with its latest promotion. Customers can snag a free backpack as a gift with purchase. The backpack is perfect for carrying all of your essentials, whether you’re heading to work, school, or on a weekend adventure.
It is undoubtedly a great way for KitKat to incentivize customers to purchase their products while also providing a useful and stylish gift.
Promotional Cooking Pan from Maggi – Food Industry
Maggi, an international brand of seasonings, instant soups, and noodles, recently offered a promotional culinary kit to its customers. It contains 1 free cooking pan, 1 complimentary sauce from Crosse and Blackwell, and 5 Maggi products.
With this promotional offer, Maggi customers can enjoy cooking their favorite meals with ease and convenience.
Branded Towel from Head & Shoulders – FMCG Personal Care Industry
Football fanatics and haircare enthusiasts alike rejoiced when Head & Shoulders announced their collaboration with Football Club Barcelona. As a part of the partnership, the popular haircare brand offered a branded towel as a free GWP for customers who purchased select Head & Shoulders products.
The towel, featuring the iconic colors and crest of FC Barcelona, was the perfect accessory for fans to show off their team spirit at the beach, gym, or even in their own bathrooms.
Harness Our Creativity!
Are you struggling to come up with the perfect gift with purchase promotion for your customers? Look no further than ODM! Our team of experts has a wealth of experience in developing successful GWP promotions that not only attract customers but also drive sales.
We understand that each business is unique, and that’s why we take the time to get to know your brand and your customers before developing a promotion that’s tailored specifically to your needs.
From brainstorming creative ideas to sourcing high-quality custom promotional products, our team will work closely with you every step of the way to ensure that your GWP promotion is a huge success. Contact us today to learn more about our services and how we can help your business thrive!
Free GWP Promotion FAQs
All you need to know about free GWP promotions!
What is a free gift promotion?
Free gift promotion is a marketing strategy where a company offers a free gift to customers who purchase a product or service.
Why should I use a free gift promotion in my marketing?
Free gift promotions are a great way to incentivize customers to purchase from you, increase brand loyalty, and stand out from competitors. They can also help you attract new customers and generate buzz around your brand.
Do free gift promotions increase sales?
Yes, free gift promotions can help increase sales by providing an additional incentive for customers to make a purchase. This can be especially effective for customers who are on the fence about buying a certain product or service.
How can businesses ensure that their free gift promotions are successful?
Businesses can ensure the success of their free gift promotions by carefully selecting the right item or service being offered as the free gift, creating the promotional message, promoting the promotion effectively through various marketing channels, and setting clear terms and conditions for the promotion.
What types of free gifts can be offered in a promotion?
The type of free gift offered will depend on the business and the target audience. Some common examples include product samples, discounts on future purchases, branded merchandise, and complimentary services.
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