How to motivate customers to buy more than they planned? Just offer them more than they expect to get. In this regard we can see how Watsons uses this great shopper marketing idea to boost their sales.
In recent years you do not need to go far to buy what you need. There are small shops with everything you need on every corner. That’s why big shop companies looking for different promotional approaches to attract as much customers as possible.
Watsons offers to get free tote bag as a free gift with purchase of certain brands for 1400 PHP in a single receipt.
How can this shopper marketing idea boost your sales?
- Brand exposure. Tote bags are made to be branded, just look how much space for branding there is! The promo bag is made in blue colour which relates to Watsons logo colours. That’s why it is easy to recognize. In this case promo bag can help to increase your brand’s awareness.
- Brand Visibility. There is almost no woman who can leave her home without bag, because it is useful and they always need to take something with. This promo tote bag is great to bring to the beach or for shopping. Due to this everyone will look at this bright blue branded bag. Considering that this bag is branded other potential customers will tumble where they can get this too.
- Greater Revenues. Offering this gift with purchase Watsons can engage their customers to impulsive buy. This shopper marketing idea can increase chances to unplanned purchases. Also this will increase sales of those brands which involved in this promo campaign.
If you like this idea we can provide you with different tote bag designs which can suit for your brand more so please feel free to contact us today. Here at the ODM Group we have significant experience in sourcing, designing and manufacturing, that’s why you can rely on us in your next promotional campaign.
Here you can see more promotional ideas: