Gift with Purchase Campaign: Crabtree and Evelyn Delightful Offer

In the bustling world of retail, few things capture the attention and loyalty of customers like a well-executed gift with purchase campaign. And Crabtree and Evelyn has once again proven their expertise in captivating shoppers with its campaign in Singapore.

By offering a choice between a stylish custom tote bag or a luxurious body care set, Crabtree and Evelyn has left customers eagerly reaching for their wallets and adding extra goodies to their shopping carts.

Let’s talk about this GWP offer further in this blog. Likewise, let’s discuss the reasons that make tote bags and body care sets a perfect gift for customers and what is the importance of running GWP campaigns.

 

Crabtree and Evelyn was founded in 1972 in Cambridge, Massachusetts, by Cyrus Harvey. It is a retailer of bath and body products, gourmet foods, candles, home decor, and gifts and uses over 160 “natural botanical ingredients” in its skin care products.

Crabtree and Evelyn GWP Offer

This promotional campaign is exclusive to Singaporean stores only. This offer is valid only for four days from 28 February 2013 to 31 March 2013.

The Gift Options:

1. Tarocco Orange Mini Body Care Set

With a purchase totalling $120 in a single receipt, customers receive the Tarocco Orange Mini Body Care Set as a complimentary gift. This luxurious set includes a range of indulgent products infused with the refreshing and invigorating scent of Tarocco Orange. Each item is carefully crafted to nourish and pamper your skin, providing an aromatic and rejuvenating experience.

2. Custom Tote Bag

For those who desire a fashionable accessory to accompany their purchases, Crabtree and Evelyn offer a custom tote bag. To qualify for this exclusive gift, customers can simply top up their purchase to a net amount of $160 in a single receipt.

This stylish tote bag not only serves as a practical companion for your everyday needs but also showcases your affinity for the Crabtree and Evelyn brand with its tasteful design and iconic logo.

 

Why Custom Tote Bag and Body Care Set as GWP Items?

Body Care Set

1. Pampering and Self-Care: Offering a body care set as a gift with purchase provides customers with an opportunity to pamper themselves and enhance their self-care routine. This promotes a sense of well-being and relaxation, which is highly valued by recipients.

2. Product Exploration: Providing a selection of products allows businesses can introduce customers to new offerings, encouraging future purchases of their individual body care items.

3. Enhanced Value: The inclusion of additional body care items enhances the perceived value of the offer and can make it more enticing for customers.

4. Luxurious Treat: When a body care set is offered as a gift with purchase, it gives customers the opportunity to enjoy a collection of luxurious products they might not have purchased individually, creating a sense of special treat or indulgence.

 

Tote Bag

1. Practicality: They offer ample storage space and can be used for various purposes such as carrying groceries, books, work essentials, or even as a convenient everyday bag.

2. Longevity: Unlike disposable promotional items, tote bags are designed to be long-lasting, ensuring that the recipient can enjoy and utilize them for an extended period.

3. Brand Exposure: As customers use the tote bag in public spaces, they essentially become walking advertisements, exposing the brand to a broader audience and potentially generating new customers.

4. Fashionable Appeal: Customers appreciate receiving a fashionable accessory that complements their personal style, making the gift more desirable.

5. Environmental Consciousness: By offering a tote bag as a gift with purchase, businesses can align themselves with eco-conscious values and demonstrate their commitment to reducing waste.

 

Importance of  Gift with Purchase

A gift with purchase campaign holds significant value for both the brand and its customers. Here are a few reasons why it’s essential to offer such promotions:

1. Incentivizes Higher Spending

By setting a minimum purchase threshold, Crabtree and Evelyn encourages customers to explore a broader range of products and make a higher-value purchase. The offer of a gift with purchase serves as an incentive to reach the qualifying amount, leading to increased sales and revenue for the brand.

2. Introduces New Products

Gift with purchase campaigns present an opportunity for brands to introduce customers to new products or limited-edition items. By offering a complimentary body care set like the Tarocco Orange Mini Body Care Set, Crabtree and Evelyn entices customers to experience and potentially fall in love with new scents and formulations.

3. Builds Customer Loyalty

A GWP creates a sense of reciprocity and appreciation from the brand towards its customers. This gesture fosters a positive emotional connection and builds customer loyalty. Shoppers who feel valued and appreciated are more likely to become repeat customers and brand advocates, leading to long-term growth for Crabtree and Evelyn.

4. Generates Positive Word-of-Mouth

GWP product delights customers and provides them with an extra reason to share their positive experiences with friends, and family, and on social media. Positive word-of-mouth generated through these campaigns can significantly impact brand reputation, attract new customers, and create a buzz around the brand.

 

Discover how other companies run their GWP campaign:

This campaign aims to promote Nestle’s new product Fitnesse Granola Oats with Quinoa, almonds, and chocolate. Tapping the power of social media, many people took on the challenge and enjoyed the use of the augmented reality filter.

 

We chanced upon this Darlie on-pack promotion in a Singaporean supermarket. Simply purchase a pack of 3 Darlie toothpaste to receive a collectable Sanrio My Melody Bowl.

 

We sighted this promotional idea at a supermarket in Kathmandu. The brand is offering a free jar with the purchase of their vitamin-infused juice drink. This is a smart gift with purchase idea because the freebie is something buyers can use together with the main selling item.

 

In Conclusion

In conclusion, Crabtree and Evelyn’s gift with purchase campaign in Singapore has successfully enticed shoppers with its alluring offerings. The choice between a custom tote bag and a luxurious body care set, combined with the purchase thresholds, serves as a powerful motivator for customers to indulge in the brand’s high-quality products.

Additionally, these campaigns foster customer loyalty, introduce new products, and generate positive brand exposure. It’s a win-win situation for both Crabtree and Evelyn and its valued customers.

Want to create your own GWP ideas fro your business? If so, feel free to connect with our team! ODM group will be happy to assist with your promotional needs.

 

What is a gift with purchase campaign?

A gift with purchase campaign is a promotional strategy implemented by brands or retailers to incentivize customers to make a purchase. During the campaign period, customers are offered a complimentary gift or set of gifts when they meet specific purchasing requirements, such as reaching a minimum spending threshold or purchasing specific products.

How long does a gift with purchase campaign typically last?

The duration of a gift with purchase campaign can vary depending on the brand or retailer. Some campaigns may run for a limited time, such as a few days or weeks, while others may span over a longer period, such as a month or even several months. The duration is typically determined by the marketing objectives and strategies of the brand or retailer.

Can I combine multiple purchases to qualify for the gift with purchase in a campaign?

The eligibility requirements for a gift with purchase campaign are usually outlined by the brand or retailer. In most cases, qualifying purchases must be made within a single transaction or receipt. Combining multiple purchases from different transactions may not be applicable to the campaign. It's important to review the specific terms and conditions of the campaign to understand the requirements for qualifying for the gift.

 

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