The British-American cosmetic giants, are big advocates of promo gift giving. With the use of, tote bags, notebook sets and body-care hampers they are very experienced in the promotional products industry. Here is one example though of the use of promotional towels, at Hong Kong international airport.
Why do we like this promo gift?
- High quality. Brand reputation is a massive deal when it comes to offering any type of product. As such, the quality of product on offering is hugely influential. These towels on offer from C&E are of premium quality and I’m sure anyone would feel thrilled to receive one of these.
- The towels are great examples of how to gain brand recognition the right way. It’s not about just sticking your logo in the middle of a promotional product, instead it should be a more measured advance, cleverly integrating your brand within the product design. This has proven to be more efficacious in both the short and long term.
- In store display. If you are going to offer a promo gift you should be sure that it will be supported by a clean and well calculated, in this case, POS display. C&E push the promo gift via a picturesque setting, all sticking and aligning with overall brand themes.
How promo gift giving can accelerate your brand?
- Gift with Purchase. This is a great method to stimulate sales. Offering a gwp will help to make your product stand out on the shelf, as well as motivate an impulse purchase, and crucially add value to the initial product offering.
- Customer perception. C&E embrace being a high-end cosmetic brand and when offering products of this standard it will only benefit customer perception and increase brand awareness.
- Promotional giveaway. This is a great approach in fulfilling your customer and potential customers expectations whilst offering a product that holds use and quality.
We have significant experience in product design, product sourcing and product manufacturing. At ODM we can help you utilise your 2016 marketing budget . Contact us to find out how we can help. If your interested in gift with purchase, or a POS display we have comprehensive and ever-expanding portals dedicated to this on our website.
Here are a few other promo gift utilisation examples: