6 Reasons Custom Promo Towels Make Great GWP Offers

Custom Promo Towels from AdeS

In this gift-with-purchase campaign, the brand incentivizes its customers with a free customized towel for every purchase of AdeS Almond 946 ml. The towel is attached to every carton of the participating product.

The promotional gift is printed with the text “Pausa es Power”, reminding shoppers of the importance of rest and break.

6 Reasons Custom Promo Towels Are Always “IN“

There are different types of towels available in the market today. Sports, bar, hand, kitchen, and beach towels, to name a few. But what makes them ideal promotional products for business? Why do brands keep on using them as their GWP item? Let’s discuss this further.

1. Functional

Do you know someone who doesn’t use towels? Probably no one!

They are used at homes for bathing, cooking, and cleaning.

Likewise, they are also used for bars, restaurants, hospitals, and almost everywhere.

With that said, customers will appreciate receiving custom towels as gifts.

2. Wide Selection

There are different types of towels that businesses can choose from.

Sports, bar, hand, kitchen, and beach towels, to name a few.

Moreover, towels are also available in different kinds of fabrics based on marketing needs.

They can choose from cotton, microfibers, linen, lyocell, and more.

3. Long Lifespan

The fabrics used to make custom towels are durable enough to last a few years.

This gives advantage to both customers as they can use the item in the long run.

Similarly, businesses can benefit from them as they can promote their brand longer using these towels.

Imagine being advertised for a few years without extra costs; that’s a big win for brands!

4. Easy to Store

Towels always come in handy. Storing them is not a problem at all.

You can easily and neatly fold them in boxes before giving them away.

In addition, you can just simply attach them to your offered items or send them as a personalised gift to clients.

They are not much bulky stuff. Thus, they are perfect for different types of promotion and marketing.

5. Cost-Efficient

Promo towels are absolutely easy to order and when mass-produced, can help businesses save costs.

The saved resources can help to improve their upcoming promotional campaigns.

Ultimately, towels are extremely cost-effective promo items that provide immediate and long-term visibility for companies.

6. Highly Customisable

The best thing about using towels in promotion is that they are very customisable.

Aside from sizes and materials, brands can also choose their own colour and designs for the item.

Likewise, they can also choose the printing methods they prefer to put their logo on the items.

This promotional campaign is indeed great. However, we notice that the brand needs to improve its product presentation within the store. For instance, they can use a dedicated promotional display to make this offer more attractive.

As you can notice, the items are only placed on top of the piled AdeS boxes, making them look unorganised. Thus, when the products have a particular display, it will be easy for customers to locate and access them.

How Are Other Brands Leveraging Promo Towels?

Customers love free gifts, and promo towels are a practical and valuable item that can be easily tied in with shampoo purchases. Learn how Head & Shoulders, in partnership with FCB, has taken advantage of the promotional benefits of custom logo towels in this blog:

Following the popularity of the “Baby Shark” song, producing Baby Shark-themed promotional products has been a trend in the FMCG industry. Take a closer look at what made these custom hand towels from Milo successful in the market:

Towels are cost-effective and have a high perceived value, making them a popular choice for brands looking to advertise on a budget. Learn how Maggi utilised promotional kitchen towels in this simple yet effective GWP campaign:

How to make your products more compelling in the retail setting with sports towels? Learn it the Milo way!

Offering a custom-printed towel as an on-pack gift is certainly a fantastic strategy for personal care brands like L’Oréal. Check out how the brand boosts in-store sales with its active sport promotional gift set:

Timing its GWP promotion to one of the most significant sports events in the world, Carlsberg reaped great benefits by offering custom sports towels to football fans. Learn more about it here!

Our Take On Promo Towels:

Promo towels are a practical and useful item that people will use and appreciate. By providing your customers with a useful product, you create a positive association with your brand. Learn more about the benefits, customisation process and options for promotional towels:

Top 6 Advantages of Custom Microfiber Beach Towels

Stay Cool with these Custom Printed Cooling Towels!

Custom Printed Towels: Popular Printing Methods And Potential Issues

Custom Cooling Towels: Keep Customers Cold and Sales Hot

To Wrap This Up,

Custom promo towels are popular for a variety of reasons.  Not just for personal use, they perform incredibly well in marketing. And AdeS’s gift with-purchase campaign, utilising custom towels, is an excellent example of how beneficial these ideas could be.

But aside from using them as free gift items, there are a lot of options you can try out for your custom towels. You only have to be creative when implementing them in marketing.

What Can ODM Offer?

Being in the promotional and marketing industry for almost two decades, the ODM Group has proven records of outstanding and successful projects with local and international companies. From concept through to production, we provide every service needed to bring new ideas to market.

Therefore, if you’re looking for a company to work on your business’s gift with purchase ideas, feel free to connect with our team. ODM and Mindsparkz work together to provide our clients with the promotional ideas they need.

We also produce seasonal promotional products, branded corporate giveaways, promotional sports merchandise, and branded promotional gift packs. Similarly, we manufacture high-quality and bespoke freestanding display units for any brand.

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