Orion is currently having an on pack promo. This promotion is available at Walmart supermarket in Zhuhai. Simply purchase any one bottle of sugar free chewing gum to receive this facial towel. What are you waiting for? Hurry down now to grab yours! While stocks last!
Orion Group, one of the oldest South Korean companies, was founded more than 50 years ago. It is a leading world-class confectionery company, with a portfolio including more than 100 brands in such categories as biscuits, caramel, chewing gum and snacks.
Why did Orion use this facial towel as an on pack promo?
Facial towels are great as an on pack promo gift as they are small, handy and useful for travelling purposes. You can bring it for camps, sleepovers, gym sessions and overseas trips for work or vacation. These facial towels are not only great for travelling, but they are also great for domestic use. This facial towel is a combination of three colours: brown, cream and yellow. As these colours are inclined towards the neutral tone, the facial towel would be suitable for all age groups and genders.
How can this on pack promo help to increase sales for Orion?
Orion can embroider its brand name or logo on the facial towel to increase brand awareness. Whenever the user takes out the towel to wipe their face after washing up or dry their sweat after exercising, others would be take notice of the embroidered words and come to know of the brand name. This would then help to increase sales for Orion as more people would want to purchase their products if they know that there is a promotion going on.
Other than increasing brand awareness, an embroidered brand name can also aid in brand recall. Every time the user uses the towel, he would definitely see the brand name. He would constantly be reminded of Orion and this would induce him to make repeated purchases and be a loyal customer. Over time, the customer would prefer Orion to other brands and this would generate more revenue for the company in the long run.
Some Chinese words for our readers: