Promotions always get customers excited, whether if it’s getting a discount or getting a free gift with purchase. It entices consumers to walk towards your brand instead of competing brands, helping you gain a competitive advantage. Many brands will offer promotional items when consumers purchase their products to drive sales and it has always been a success.

One great example is this on-pack promotional gift by Nissin Cup Noodles. When consumers purchase cup noodles or chips, they will be given a branded promotional flask as an on-pack gift.


In this blog, we will discuss the promotional campaign that General Mills Canada has been having. They are giving away free promotional towels as a summer promotional item as an incentive for customers buying their cereals. T0 redeem this the branded promotional towels, customers have to simply visit the promotional website and insert the unique pin number found on their cereal box with a mailing address.

Printed with colorful designs of various General Mills brands such as Pillsbury and Cheerios, the towels are great for advertising General Mills cereal. Giving away these custom branded towels also expresses General Mills as a health-conscious brand and that they promote healthy lifestyles and outdoor activities.

This promotion is only limited to 350,000 pieces until 10th October while stock lasts. Due to the limited quantity and time, consumers are quick to purchase the cereals and redeem their free promotional gift. Thus, this summer campaign has generated much participation and sales. This is a very effective way to advertise and push your promotional campaign.

As of 15th August 2011, General Mills ran out of towels to give away, making it a huge success and showing the power of promotional products.


How can ODM help?

Keen on creating your very own promotional item and making it a huge success like General Mills? Fret not! Contact ODM today for more information on how you can vastly improve your business. Our product designers are able to provide you with multiple fun and unique ideas for you to stand out and wow your audience. The specialists here will assist you through every step of the process, making the process a breeze. We also design and manufacture POS displays, contact us now!


For more related blog posts, check out:

It is a great opportunity for brands to boost sales and promote brand awareness during observances days. How can they do that successfully and maximise profits? Here are 4 unique promotional gift designs that you can make your promotional items stand out from competitors. Find out more:


As more businesses focus their marketing efforts on digital outreach, a custom promotional gift is a valuable point of difference. These unique custom cork style bags are unique and interesting, definitely making consumers turn their heads as they walk past. Check this out:


Hosting an event by the beach? Branded promotional towels can also be great giveaways for outdoor events. This is a little different from typical beach towels because this towel is large enough for 2! This is perfect if your target audiences are couples or families! Check this out:


Looking to promote your brand during winter? This is the perfect blog for you! Here is the list of interesting custom promotional merchandise that you can give away during winter and attract consumers. Find out more:


Banana Boat Sunscreen Lotion is many’s favourites. They are offering a wonderful purchase with purchase promotion right now that will definitely attract consumers. Find out why we love this promotion so much!