On-pack promotions always help boost sales and maximise profits. Furthermore, including freebies will be a plus because something about free things always gets customers excited and they are more willing to make the effort and purchase from you. We are confident that this marketing scheme will benefit you and raise brand awareness. In this blog, we’ll be talking about one of Kellogg’s successful on-pack promotions.
Kellogg’s is giving away a free plastic bowl with every 2 cereal boxes purchased in Hong Kong. We like this promotion because the bowl comes in an attractive bundled on-pack thus encouraging customers to purchase 2 boxes at once.
This plastic bowl is not only perfect for breakfast but for daily use as well. Kellogg’s Mascot is printed onto this promo item, leading to high brand recall upon usage. Often an effective marketing tool as it is related to the actual purchase, inducing purchase and hence making the promotion a success.
This on-pack promotion is able to attract consumers’ attention and entice them to purchase from you. Therefore, this promotion is successful in doing its job by raising brand visibility and boosting sales.
How can ODM help you?
Keen on creating your very own custom on-pack promotion? Look no further than ODM! Our product designers will be able to provide you with multiple unique and interesting designs for you to wow your audience. We can assist you every step of the process and ensure a pleasant experience. Customize your promotional gifts at ODM Asia now!
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We have already explained in multiple blogs on why giving away a cereal bowl as a gift with purchase for cereal boxes are a huge success. This blog further emphasises why cereal bowls are great promotional gifts and will always be one. Find out more: