The picture on the right shows a perfect example of how Nestle uses the rights to new movie “Rio” to give a free gift with purchase on their cereal.
Children will love this promo when they see the picture of the blue bird from the animated movie. This kind of promotion can make children beg their parents to buy a different brand of cereal simply to have the free gift that comes with the cereal.
Cereal companies use free on pack gifts very successfully as promotional tool. It could be a CD game, figurine, simple games or a small gadget like those pictured above. Movie companies are equally keen to get this co-branding/licensing promo out – gift attracts children who went to see the animated movie and loved it.
Check out our other blogs relating to cereal promotional gifts!
- Kellogg’s manufacture 2.2 million Ceramic Bowls.
- Kellogg’s Repeat Promotional Products Campaign.
- Gift with Purchase on Cereal Box.
- Nestle & Kellogg’s In-Pack Promotion.