Nestle has been very active in their promotions, especially around its coffee brand Nescafe. We previously written blogs about their gift with purchase promo campaigns held in Ireland, Hong Kong, Malaysia and China.
Now, Nestle Singapore is perhaps holding their biggest promotional event in 2 weeks time!
What’s the highlight of this event?
- Free Admission
- Carnival with 15 games stall
- X-Men Movie Screening
- present any 2 empty NESCAFE® coffee mixes packs to redeem a NESCAFE® goodie bag
With such an attractive offer at a massive event, it would get consumers purchasing coffee mixes! Several advantages of these marketing strategy..
- Drive sales
- Lead to high brand recall with the use of everyday products
- Promotion is well advertised with a big event
- Good for home/travel usage
- Easily display logo with silk screen printing
Check out some other promotions carried out by Nestle Globally!
- Cerelac Baby Towel in Malaysia
- Chocopic Mini Board Game in France
- Milky Bar Promotional YoYo in Thailand
- Personalized Kids Apron in Australia
- Personalized Activity Book in Australia
- Nestea Promo Bottle in Malaysia
- Angry Birds Rio Figurine in Singapore
- Promotional Thumb Wrestlers in Malaysia