Promo Mechanism: From 1st July – 31st August, purchase any Banana Boat Sunscreen products valued over HK$ 99 and you can redeem the following by adding extra money:
We love this promo because:
- Loud advertising agents when used on the beach – get attention and increase visibility
- Adorned with brand’s signature colours
- Related to beach activities & tanning – encourages people to go to the beach but reminds them at the same time to protect their skin.
- Limited time only – shows when Summer is likely to be over
- No real losses for Banana Boat with the PWP mechanism
- Timely promotion for Summer
This American household brand understands that people will be planning Summer getaways to beaches to enjoy the beautiful sun – that’s where their Banana Boat products come in.
In this case, Banana Boat provides the ultimate beach experience without any drawbacks caused by the sun. True to their tagline “We’ve got you covered!”