Giving out promotional products is a great way to reward subscribers. Entertainment weekly is currently offering a free pair of retro sunglasses with every subscription to the magazine as gift with purchase. Redemption Offers & Covermounts are very strong advertising & marketing tools in the magazine business.
Colored red, the unisex sunglasses are stylishly simple and reminiscent of wayfarer style sunglasses which are currently a popular style. This helps promote entertainment weekly as a trendy and stylish magazine, encouraging young fashionistas to pick up Entertainment weekly as their media and entertainment magazine of choice.
Only users will be able to see the logo but this increases the perceived value as outwardly it is similar to retail sunglasses. Logo placement is key when deciding on how to manufacture promo gifts..
Utility wise, these sunglasses also allow users to protect their eyes from the sun, great for the their target market of as they go outdoors often.
Marketing wise, Entertainment weekly’s logo is also displayed repeatedly on the inner arms of the glasses. This allows the users to be reminded of the magazine whenever they take this pair of sunglasses outdoors.
For more interesting promotions:
- Hidden micro cameras in glasses and baseball caps
- Promotional dog tags by oakley
- On pack gift by men’s JOKER magazine
- National geographic subscription promotions