Promotional Products are popular used by publishing magazines in order to encourage shoppers to purchase their magazines. While it has been much easier for brand to use covermounts, magazines can also giveaway items such as cosmetics.
In general, we believe that a good promotional gift or even a good marketing campaign should be targeted to a specific audience and give value to that customer.
Marie Claire displays this perfectly by giving away some gifts catered towards women.
The items given out are in relation to the health and beautfy section of the magazine-
1 : One-time hair treatment serum
Packed in a clear window box with instructions and details on the back, the serum is for one-time use.- Similar to a trial pack, ideal for travellers.
2 : Satin Floss
The floss itself is packed in a blue plastic box and then into a red nylon draw-string sachet with a handphone strap attached to it. It includes a Dual-language Instruction Manual to teach users how to use the floss.
This promotional product constantly reminds the user that flossing their teeth is as important as their handphone. In addition, the colour of the sachet suits the upcoming Chinese New Year festive season.