How Does Diet Coke x Readly’s Promotion Free Gift Build-Up Campaign?

Diet Coke, a popular zero-calorie soft drink since 1982; and Readly, the most prominent digital subscription service in Europe, recently teamed up to kickstart a fizzing marketing campaign. For this in-store promotion, customers can get a promotion free gift for every purchase of Diet Coke. Let’s take a closer look through this blog!

 

We found out about this promotion through this point-of-sale display we spotted at Asda, a renowned British supermarket chain. Made from cardboard material, this custom corrugated display reflects rich and recognizable branding from Diet Coke, a sugar-free and no-calorie soft drink produced and distributed by the Coca-Cola Company.

 

Give Yourself A Diet Coke Break!

What is the best way to take a break? For Diet Coke, it indeed consists of drinking your favourite no-calorie soft drink while enjoying a free trial to the all-you-can-read subscription with over 5,000 digital magazines and newspapers.

The promotion builds on Diet Coke’s latest ‘Give Yourself a Diet Coke Break’ marketing campaign, inviting consumers to take a moment to refresh and be kind to themselves with a little break. With its promotion free gift, they will certainly find an interesting and enjoyable way to spend their “me time”.

 

How Does this Promotion Free Gift Build Up the Campaign?

Reinforcing Brand Message

For decades, taking a break has been one of the most frequent consumption occasions for Cola brands. This has opened an opportunity for the Diet Coke brand to reinforce its branding among its target audiences and take ownership of the “everyday break” occasion.

By combining their flagship product with an online magazine subscription that customers will find worth their time, the partnership is able to add massive value to every purchase made. Consequently, this made the marketing campaign more buzzworthy in the market.

 

Providing Consumers with Leisure Activity

Reading is one of the most popular leisure activities that people of any age can enjoy. With the wide range of topics that one issue can hold, magazines and newspapers are definitely famous for the masses. We love how Diet Coke chose to team up with the European leader in digital magazine and newspaper subscriptions, offering a free trial that benefits not just the fans but also the magazine brand.

 

Offering A Free Trial

Let’s get this straight, a free trial sounds great, especially if you are given a chance to access unlimited digital magazines and newspapers. With the convenience and portability it offers, this will surely pique the interest of readers and fans of the brands behind this on-pack promotion idea. This is more than enough to keep them entertained and occupied during their breaks.

There are no strings attached as far as what customers must do to receive this 2-month digital magazine subscription – they simply have to redeem online the membership through the unique code under the ring pulls or bottle caps of promotional packs of Diet Coke. This reduces the need for aggressive selling and allows people to explore what you’re offering on their own extensively.

 

Pulling Customers Closer to the Brands Behind It

No matter what form, free gift promotions are guaranteed effective in pulling customers closer to brands and businesses. People love free items, which opens excellent opportunities for companies to make their promotions more appealing and valuable for their target market.

This promotion free gift from Diet Coke and Readly’s partnership has undoubtedly boosted purchases among new and existing Diet Coke shoppers. Making their customers feel valued with this “take a break” campaign also increased the brands’ popularity and reliability in the market’s eyes.

 

 

We totally love this promotion free gift idea, and there’s no way of denying that. On the other hand, we believe that letting customers receive a tangible piece of your marketing will most effectively augment such a campaign. Aside from reading, playing their favourite music or enjoying a game will be ideal in spending their break. 

This promotional cooler guarantees your customers an memorable and enjoyable experience. It easily keeps their drinks cold and refreshing — all while jamming out to their favourite songs on the built-in speaker with their friends or family.

 

This ultimate foosball cooler is a 2-in-1 cooler and foosball game table. Designed to hold ice and beverages, it features a built-in professional foosball table, meaning customers can drink and play at the same time.

 

To Conclude,

Marketing campaigns are becoming more and more competitive, but that just means that creative and innovative ideas are becoming more and more necessary. Coca-Cola has done just that with the recent Diet Coke x Readly promotion. This is an exciting marketing campaign because it has taken a classic marketing strategy (giving something away with purchase) while adding a new twist via mobile technology.

 

How Can ODM Help?

Keep in touch with the ODM team on our social media channels and connect with us to discover fresh ideas for promoting your brand! We put our best foot forward in creating a wide range of items, with the help of our creative in-house design team, Mindsparkz. Our experienced designers and marketers will work with you to ensure your product is a success in the marketplace.

We would love to hear from you!

 

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