Jean Paul Gaultier moves on from Brut to Diet Coke with a new limited edition bottle. This is one of the major projects under his new role as creative director for Diet Coke.
The new Diet Coke bottle collection is themed as “Night & Day”. It has been launched in the different cities of Europe. The “Night” bottle features the female form in a sexy corset with Gaultier’s iconic cone bra design. In contrast, the “Day” bottle features Breton stripes in nautical blue with a white finish in addition to the red Diet Coke bottle cap that is similar to a beret. “Tattoo”, the latest bottle in the series, showcases Jean Paul Gaultier’s passion for body art. The bottle is covered from head to toe in iconic designs, in reminiscence of his past catwalk collections.
Jean Paul Gaultier and Coca Cola
Using special editions in your product range is often a big success. It definitely increases revenue because of the high focus on brand awareness.
A product launch with limited editions or new products on the market can be promoted in different ways. Look at the following posts on how your business could do this…
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How Can ODM Help You?
At ODM Group we have significant experience in product design, sourcing, and manufacturing. We can help you with your marketing gifts and promotional displays. Our team will make sure to maximize your budget effectively through efficient product sourcing and design services. Be sure to contact us if you are interested in finding out more about how we can help you grow your business through high-quality promotional gifts, POS displays, and product packaging.
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Frequently Asked Questions:
How can you make your in-store display more appealing?
It can be of bright and appealing colours. It is great to make the logo distinct to create more brand awareness. You can also involve a theme to make it more interesting
Do bespoke packaging really work?
The products with bespoke packaging are more likely to have a favorable impression of the company to the customers. Thus, it helps boost brand awareness of the company.
Where will the promotional packaging be manufactured?
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