Jean Paul Gaultier moves on from Brut to Diet Coke with a new limited edition bottle. This is one of the major projects under his new role as creative director for Diet Coke.
The new Diet Coke bottle collection is themed as “Night & Day”. It has been launched in the different cities of Europe. The “Night” bottle features the female form in a sexy corset with Gaultier’s iconic cone bra design. In contrast, the “Day” bottle features Breton stripes in nautical blue with a white finish in addition to the red Diet Coke bottle cap that is similar to a beret. “Tattoo”, the latest bottle in the series, showcases Jean Paul Gaultier’s passion for body art. The bottle is covered from head to toe in iconic designs, in reminiscence of his past catwalk collections.
Using special editions in your product range is often a big success. It definitely increases revenue because of the high focus on brand awareness.
A product launch with limited editions or new products on the market can be promoted in different ways. Look at the following posts on how your business could do this…
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