Cool Whisky Packaging Design: X Reasons OSA Drinks Deserve a Shot!

Old St. Andrews is currently making a buzz in Istanbul airport! For its in-store promotion, the brand is offering blended barrels tasting set to its customers. We love how the tasting set comes in a unique whisky packaging design! It may seem mini, but don’t let its size fool you! These barrel miniatures indeed make OSA stand out in the crowded duty-free store of Istanbul airport.

Whisky Packaging Design

OSA Fine Spirits is the designer, brand owner, bottler and distributor of premium and distinctive alcohol brands. The brand has been in the whisky trade for 75 years and has also recently become distillers in their own right.

3 Reasons OSA Drinks Deserve a Shot!

This is actually not the first time we have featured this remarkable packaging concept from Old St. Andrews! The brand first caught our eyes way back in 2019 when we spotted its custom mini barrel for its clubhouse Whisky range, a five-year-old blended Scotch.

Win Big with Custom Mini Barrel – Old St. Andrews Shows How!

In contrast with this, we had the opportunity to see the other range of blended malts from the brand, the 1o and 12-year-old blends, named respectively Twilight and Fireside.

Aside from its best-tasting drinks, its bespoke whisky packaging contributes to why OSA receives so much attention from customers. Who would not be curious about this mini barrel idea? Using this 5cl whisky barrel instead of the usual bottle designs in the market is a great way to introduce OSA products. It can show that the product is authentic.

Here are the reasons how these whisky packaging design ideas help customers decide to give OSA drinks a shot:

1. Draws Attention

A mini barrel can bring massive attention to your product because it uses its size to entice a curious customer. As seen in a duty-free shop in an Istanbul airport, the shape of the barrel contrasts with the usual whisky bottles stacked on the shelf, making the OSA’s brand stand out against its competition.

Whisky Packaging Design

Presented in a beautiful replica of Whisky barrel, there’s no reason for passersby to ignore this creative idea. Though small in size, it can quickly draw attention compared with other drink brands that only use simple bottles and packaging.

2. Brand Recall and Retention

Aside from drawing attention to itself, this whisky packaging design sustains the valuable attention of the customers. Its size makes customers pick it up from the shelf and read more about the product. The mini barrels can also be customized depending on what the business would like their customers to see there. Elegance and minimalist concept combined perfectly in this custom drinks packaging idea.

Whisky Packaging Design

3. Perfect Novelty Item

OSA packaging’s cute size makes it portable and easy to carry. Moreover, this can also serve as a decorative piece to bars and even at home. Aside from that, this can also be used as a gift for promotional purposes. Since the holiday season is coming, these miniature barrels could be a perfect custom liquor gift.

Whisky Packaging Design

Here’s another mini wine barrel idea we’ve seen Wine and Spirits Trade Fair in Hong Kong before. This wine barrel is made from wood and could be served with wine.

Luxury Wine Promotional Gift – Wine Barrel

In a Nutshell…

Offering items and products that are new to customers eyes won’t fail brands. And OSA proves this. There’s no denying that Old St. Andrews not only capture the heart of drink lovers but also anyone who could see its unique whisky packaging design. Indeed, they would not regret giving OSA drinks a shot!

How Can Our Team Help You?

The ODM Group creates high-quality promotional products, gifts, and merchandise for global markets. Our strategy is to ensure we provide high-quality custom and personalized marketing products to our corporate clients.

Our product designers are responsible to curate custom promotional giveaways and brand packaging designs for our clients. So, if you are interested in using the custom mini barrels for your whisky packaging design, make sure to contact the ODM Group for this promotional item.

We also offer services such as producing POS display units and creating gifts with purchase ideas. If you want to start a business with us, do not hesitate to contact us. We would be glad to share the services and products we could offer to you.

See more drink packaging ideas here:

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