How Branded Premium Merchandise Spices Up Marketing – 6 Examples

Over centuries, different spice brands and manufacturers have been emerging around the world due to the industry’s enormous cultural and economic significance. In fact, the spice industry has expanded dramatically and is worth billions of dollars today. But how do brands continuously dominate the market with their products? How does offering branded premium merchandise help them to augment their presence in the retail space?

 

Tufat Baharat

Established in 1969, Tufan Baharat has already dominated the market by manufacturing, marketing and selling a wide range of high-quality spices. Since then, the brand has been continuously expanding its reach through its exporting areas around the globe. In-store, Tufan never fails in offering its customers excellent products and branded premium merchandise.

With our recent trip to Istanbul, we have spotted this promotional gift set from the spice brand. It is a spice mill set that comes with custom wooden packaging and offers a lot of spices on-pack from turmeric, coriander, and different types of pepper spices.

On top of that, it also holds branded premium merchandise — a Turkish spice grinder!

 

How Tufan Baharat Spices Up Marketing With Branded Premium Merchandise?

1. Offering High-Quality Complimentary Gift

We have witnessed how brands and businesses have tied up their flagship products with branded premium merchandise to increase perceived value through the years. Undoubtedly, offering a complimentary promotional gift is a tried and tested strategy to pull more customers to your brand and boost retail sales.

Turkish spice grinder will be the best assistant in the kitchen with its high-quality, sharp mills and durable structure. Through its high-quality on-pack premium, Tufan is able to make its products stand out in the market. Spicing up the way it is presented in the retail space creates a more desirable effect on the minds of its target audiences.

 

2. Showcasing Rich Brand Roots

This gift set promotion from the brand offers a Turkish spice grinder that is of premium quality and exhibits refined details. Since the brand flourished in the rich soils of Turkey, we found this interesting and excellent in showcasing brand roots. Nothing can provide exclusivity than offering custom branded merchandise connected to your brand’s historical value.

 

3. Improves Customer Purchase Intention

This boxed gift set offers exceptional branded premium merchandise that can surely pique the attention of any customer. As a Turkish spice grinder is slightly different from other standard grinders in the market, it will make them wonder about the product and urge them to purchase it.

With novelty and practicality as the main selling points, we believe that this on-pack premium can boost customer purchase intent and drive sales.

 

4. Great Souvenir Merchandise for Travellers

When people travel to a place, food plays a huge role in showing them the richness of the culture beyond it. It helps them to appreciate the beauty of it and encourage them to come back. This can be a fantastic opportunity for spice brands to steal the limelight and keep customers coming back for authenticity and quality.

Apart from allowing them to discover the essence of your products, let them bring a tangible piece of your brand with them to their homes. By offering branded premium merchandise, your business can also travel to different places and reach a broader base of audiences.

 

Other key players in bringing out the best flavours of any food are seasonings and condiments. With a bit of difference in their forms, they are often tied in together.

Here are excellent examples from seasoning brands that utilized branded premium merchandise on their promotions: 

Maggi

To attract more customers’ eyes, Maggi offered promotional kitchen towels as on-pack merchandise. The towels are printed with the brand’s name and adorable food-related graphics.

 

Cholimex

Sauces are an essential part of Vietnamese cuisine and Asian cooking in general. This is why we really love this on-pack premium from Cholimex! This on-pack promotion successfully captivated the eyes of the shoppers with its high-quality branded condiment bowl.

 

Knorr

Collectable promos are a great way to increase sales and make your brand known. Take a look at how Knorr, a German food and beverage brand, has developed this stimulating gift with purchase campaign. For each purchase, customers can get a free collectable plate!

 

Lea & Perrins

Offering its target audiences a measuring spoon set for its on-pack promo just proves how Lea & Perrins know them at heart. We found this promotion really appealing, as measuring spoon sets are also fantastic promotional kitchen products that are utterly practical and convenient to have!

 

Lee Kum Kee

When developing your branded premium merchandise, you should opt for ones that compliment your flagship products well, which will be valuable for your target audiences. Here’s how Lee Kum Kee garnered appreciation and increased brand visibility by offering a soy sauce dispenser!

 

Wrapping It Up,

By offering branded premium merchandise through marketing gift sets, spice brands are expanding and strengthening their presence in the market in unique ways. It is certainly one of the best schemes to increase visibility and to keep their business on top of their customers’ minds.

 

Get In Touch With Our Team!

Here at ODM, our team is always on the lookout for new and exciting custom marketing gift ideas and branded promotional products that suit your branding requirements. With years of experience in the promotional and marketing industry, we can provide you with top-notch product sourcing, designing, and manufacturing services.

Harness our passion and creativity; get in touch with our team today!

 

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