F1 Turbo Attax 2021 Succeeds In-Store With Premium Branded Merchandise

Formula 1 is the grandest form of international auto racing in the world. Each season, the event showcases all the drivers, teams, live-action, and F2 racers brought together in an impressive collection of premium branded merchandise. How did the event keep on succeeding in-store with this in-store marketing idea? Let’s find out through this case study.

 

The official Formula 1’s trading card game includes a guaranteed Gold Fernando Alonso Limited Edition. On top of that, it also contains a Game Guide plus rules, Collector Binder, Game Mat, and Checklist.

This starter pack encourages fans to collect all 254 cards – lookout for parallels of F1 Rookies and 7-time World Champion Lewis Hamilton and find Limited Edition cards 1:22 packets. Categories include Race Superstars, Fan Favourites, F1 Awards cards, Gold Supreme Skill cards, plus the F1 Rookies of 2021.

 

Formula 1’s Premium Branded Merchandise

1. Perfect for Collectors

Collectors undoubtedly play a considerable role in the market. These people who love to collect licensed custom branded merchandise are ideal groups you can target for event marketing.

Premium branded merchandise such as this trading card game from Formula 1 is just one of the remarkable examples you can take as an inspiration. We cannot deny how this collectible merchandise can create the perfect buzz that the event needs, driving sales and foot traffic in-store.

 

2. Supports the Racing Event

One of the unrivaled benefits of using premium branded merchandise is how it can significantly support the event you will associate it with.

Aside from using big screens, billboards, and posters, we found this branded merchandise idea an incredible advertising tool that the event used to spread awareness in the market further. It makes the whole advertising strategy effective by giving its target audience a piece of the event that they can take with them. Consequently, making the event more memorable will be easier, which brings us to our next point.

 

3. Makes the Event More Memorable

Packed with exciting cards that feature each side of the motorsport event, this collection definitely makes the event more memorable for fans and collectors. This in-store promotion helps the event foster high recall levels among its audiences, sustaining enthusiasm and augmenting visibility.

 

4. Carries Unexpected Benefits

Another thing we love about this premium branded merchandise is how it carries unexpected benefits. More than just a fun way to pass the time, this customized game offers fantastic mental health benefits. Trading card games can promote socialization, reduce stress, and improve players’ or collectors’ outlook in life.  On top of that, it can also encourage entertainment and more bonding moments for families.

 

Wrapping It Up,

Formula 1 indeed never fails in making the Grand Prix memorable with its premium branded merchandise. We love how this trading card game collection stirs excitement on the retail shelves in line with the new season. Undoubtedly, this new card collection has succeeded in spreading awareness, getting customers hooked, and making the event remarkable to the market.

 

ODM’s Role

Keen to promote your brand using premium branded merchandise? If so, then do not hesitate to reach out to our team!

The ODM Group is constantly updated on the latest branded promotional product ideas in the market. Our team offers customization and in-depth design modification for your brand to make your promotional products suitable for your marketing campaign.

To meet your needs and expectations, we have partnered with a great team of experienced product designers. Thus, we make sure to uphold our mission of providing clients with high-quality and effective promotional merchandise. Let’s put your ideas and goals into life!

 

More Custom Card Game Ideas to Kick Off Your Next Campaign:

Have a closer look at how Ovaltine has teamed up with Pokemon to promote their drinks with collectible cards! As Pokemon is popular among the younger generation and collectors alike, this promotional strategy has certainly lured out their target market.

 

What makes collectible cards excellent for any promotion? Learn the answer by checking through this remarkable example from Rewe, a prominent German food company.

 

Designed to replicate the look of a smartphone, these custom playing cards from App Annie caught our attention as soon as we laid eyes on them. What makes this custom promotional gift one of a kind?

 

How can you utilize playing cards for promotions while improving the lives of your customers? Here’s how Boulanger, a famous French chain of retail stores, has made it possible for their campaign!

 

Another Dose of Premium Branded Merchandise Ideas: