App Annie offered this deck of cool custom playing cards as a promotional gift at their Web Wednesday event earlier this week. Designed to replicate the look of a smartphone, it caught our attention as soon as we laid eyes on it.
Offering this as a promotional gift is common, but App Annie has done it well enough to stand out from the crowd. They have replaced the conventional “Joker” look with their company mascot; one that is smart and geeky looking to suit the event more.
What’s even more interesting about this deck of custom playing cards is that App Annie actually compiled a list of the top 52 publishers in 2012, based on their combined iOS and Google Play revenue.
So in addition to the standard layout of any playing cards, App Annie has included their details on them. The details include the company information, their rank, country headquarters and the platform they are operating in. So each playing card in the deck will represent one out of the top 52 highest grossing app publishers in 2012.
Using this as a promotional gift is beneficial for App Annie. It helps portray the image of trustworthiness among customers by showing that they have done an extensive amount of background research to obtain their statistical data. This will encourage people to drop by their website or mobile app to find out more or even use their services.
How else can using custom playing cards help your company?
These custom playing cards could even be made of recyclable materials to help your company’s corporate social responsibility. With your company being involved in the preservation of the earth, it will help consumers that are concerned about the green movement to be highly receptive.