Top 5 Tips for Marketing Bottled Water with Promotional Products

Consumers are becoming more health conscious nowadays. For instance, instead of using tap water, they tend to buy commercial water in stores to ensure the safety of their drinks. Therefore, companies view it as an opportunity that they can grab. But with booming brands, marketing bottled water is becoming challenging.

In this blog, we will discuss Kykkos’ strategy on how to sell its product in the market. We will also explore the benefits and tips for using branded promotional products in marketing water. So, let’s get started!

Kykkos originates from the mountaintops of the Kykkos Region and invites people to come closer to nature and discover a greener world in every aspect of their life!

It was established in 2002 and was redesigned in 2012. It was reintroduced to the Cyprus market with a revamped and modern identity. Kykoosis also a multi-awarded bottled water name in the world.

Kykkos Refreshing Bottled Water Promotion

Kykkos Bottled Water has masterfully crafted a marketing campaign that combines the essence of summer with its commitment to quality hydration.

With a range of branded merchandise that includes outdoor essentials like umbrellas, beach chairs, towels, table tennis rackets, and bags, the brand has taken the art of marketing bottled water to a whole new level. Here are the key items in their collection:

Custom Outdoor Umbrella: A colourful canvas that shields beachgoers from the scorching sun, adorned with the Kykkos logo. The umbrella provides both shade and a striking visual element on the beach.

Branded Deck Chair: Comfort meets style with Kykkos branded chair. Whether reclining with a bottle of Kykkos water or simply soaking in the sun, this chair amplifies the beach experience.

Customised Beach Towel: A soft embrace of quality, the Kykkos beach towel is not just a towel but a statement. Its prominent branding ensures the brand is seen wherever it’s laid.

Table Tennis Racket: For those active beachgoers, Kykkos introduces entertainment with branded table tennis rackets. A friendly game by the sea, all while promoting the brand.

Branded Tote Bag: Designed for convenience and style, this bag showcases Kykkos branding while providing practicality in carrying essentials.

Aside from its promotional products offered, its unique and recyclable bottle design makes it more interesting. The bottle cap is non-removable. Meanwhile, it’s bottle can be recycled and reused.

Aside from this water-bottled brand, various drink companies are also making buzz in Cyprus’ market. Check out these promotional ideas:

Cyprus Promotional Products: How to Market Drinks with Swag?

Tips for Using Promotional Products in Marketing Bottled Water: Insights from Kykkos

Promotional products can be a dynamic and impactful extension of your marketing strategy, especially in the bottled water industry. Drawing inspiration from Kykkos Bottled Water’s successful approach, here are some valuable tips on effectively using promotional products.

1. Align with Brand Values

Promotional products should seamlessly align with your brand’s core values. Kykkos’ commitment to sustainability and environmental consciousness shines through in its offerings. When selecting promotional products, ensure that they resonate with your brand’s identity and values.

2. Highlight Sustainability

Kykkos bottled water champions environmental consciousness by offering recyclable bottles. Integrate your commitment to sustainability into your promotional products strategy.

Opt for eco-friendly materials for your merchandise, such as reusable tote bags made from recycled materials or biodegradable water bottle caps. This not only reinforces your brand’s values but also resonates with eco-conscious consumers.

3. Choose Relevance and Utility

Kykkos Bottled Water’s success lies in offering promotional products that harmonize with consumers’ lifestyles. Just as Kykkos provides beach-related merchandise during summer, select promotional products that naturally align with the consumption of bottled water.

For instance, a portable water bottle holder or a reusable straw that accompanies your bottled water demonstrates practicality and thoughtfulness.

4. Be Consistent with Your Branding

Kykkos maintains a consistent brand image across its bottled water and promotional merchandise. Follow suit by ensuring that your promotional products align seamlessly with your bottled water’s branding. Consistent use of logos, colours, and fonts creates a unified and memorable brand experience.

5. Elevate Your Packaging Game

Kykkos excels not only in the quality of its products but also in its presentation. Enhance your bottled water packaging to create a premium and memorable experience for your customers.

Upgrading product packaging provides additional value to customers and aligns with your sustainability initiatives.

The Power of Branded Merchandise

Kykkos’ branded merchandise isn’t just about slapping logos onto items; it’s about creating a lifestyle that aligns with the brand. By offering these summer essentials for marketing bottled water, Kykkos fosters a deep emotional connection with its consumers.

Here are the advantages of using branded promotional merchandise in promoting your bottled water company.

1. A Tangible Connection

Branded promotional merchandise brings brands to life in a tangible way. In a world often dominated by digital experiences, physical items provide a unique sensory engagement that online platforms cannot replicate.

Holding, using, or wearing merchandise with a brand’s logo becomes an intimate interaction that leaves a lasting impression.

2. Memorable Brand Recall

Human memory is wired to remember experiences associated with touch, sight, and personal use. Custom logo merchandise capitalizes on this innate human trait, making your brand a part of consumers’ everyday lives.

A well-crafted piece of promo product becomes a memorable touchpoint, ensuring that your brand is etched into their consciousness.

3. Extended Brand Exposure

The reach of promotional products goes beyond the initial recipient. Whether it’s a branded water bottle, a tote bag, or an umbrella, these items often find their way into various settings – from public places to social media posts.

Each time someone interacts with or sees your branded merchandise, it contributes to prolonged brand exposure and awareness.

4. Foster Customer Loyalty

When customers receive branded merchandise, they perceive it as more than just a gift. It’s a token of appreciation, a gesture that demonstrates the brand’s commitment to enhancing their lives.

This sentiment nurtures loyalty, fostering a strong bond between consumers and the brand. This connection can lead to repeat purchases, positive word-of-mouth, and advocacy.

5. Walking Billboards

Branded merchandise effectively turns customers into walking billboards. Individuals who use or wear branded items in public spaces become ambassadors for your brand, showcasing it to a broader audience without overt advertising. This organic promotion is powerful in building trust and credibility.

Promotional product ideas from ODM:

Since everyone loves having warm beverages now and then, providing anyone with a Koozies Drink Warmer can offer great value that can encourage your audience to admire and trust your company.

4 Advantages of Branded Stubby Holders for Your Business

Forget about your old bottle ideas and switch to these unique PET bottle designs! These PET bottles are strong and break-resistant; thus you can guarantee that your business and your customers can benefit from them in the long run.

Keep Your F&B Marketing Fresh with these Custom PET Bottle Designs!

Unlike other racks that are easy to break, this specific dispenser is guaranteed durable. It is made from eco-friendly silicone material, thus, you can ensure that it is breakage-proof. Moreover, it is very flexible and moisture-resistant. On top of that, this bottle rack can be used in the long run of time.

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Multipack drink holders are attached to the top part of the cans or bottles of drinks, making it easier for customers to carry multiple bottles or cans of drinks in one go. Made from plastic, they are sturdy, yet flexible enough to carry the weight of the bottles.

Multipack Carriers: Simple, Cost-Effective Beverage Packaging Solution

For fans of both Evian Water and the beloved Snoopy character, there’s a special treat in the store. In a delightful collaboration, Evian has partnered with Snoopy to offer an exclusive on-pack promotion that will make hydration an even more exciting experience.

Bottled Water Marketing: Evian & Snoopy On-Pack Gift Promo

Pocari Sweat is conducting a water bottle giveaway as a promotional method to attract consumers to patronize the brand! These custom water bottles are practical items for daily use.

Water Bottle Giveaway: How Pocari Sweat Gained Competitive Advantage

This bottle display rack idea is used by a retail chain in France to showcase products from different bottled water brands. These brands include S. Pellegrino, Perrier, Vittel, Contrex, Courmayeur, and Hepar.

How Bottled Water Brands Benefit from this Bottle Display Rack Idea?

This bespoke display stand is meant to showcase Evian water bottles, which are totally made out of recycled plastic bottles. Apparently, these bottles from the French bottled water brand are from bottles too.

Evian Wows Shoppers In Vietnam With Bespoke Display Stand Design

Watsons Water is coming through fierce with its promotion! With a distinctive design, the branded tumbler will totally attract more customers to patronize the brand.

In Summary

Kykkos stands as a shining example of how promotional products can be harnessed to transcend mere branding and create a profound connection with consumers.

By intertwining utility, sustainability, and a consistent brand image, Kykkos has forged a narrative that resonates with both the practical needs of its customers and their deeper aspirations for a better world.

Marketing bottled water can be challenging, but when planned well, everything is possible. Feel free to connect with the ODM team if you consider producing creative and useful products in your upcoming promotion!

Marketing Bottled Water FAQs

All you need to know about marketing bottled water!

How can promotional products enhance marketing my bottled water business?

Promotional products provide a tangible and lasting connection between your bottled water brand and consumers. They go beyond traditional advertising, offering practical items like reusable water bottles or eco-friendly straws that align with the essence of hydration. When customers use these products, they create a memorable experience and become brand ambassadors, amplifying your reach and impact.

How can I ensure my promotional products align with environmental concerns?

Embrace sustainability by selecting promotional products that reflect your brand's commitment to the environment. Opt for eco-friendly materials like bamboo or recycled plastics, and choose items that promote responsible consumption, such as reusable cups or biodegradable packaging. This not only resonates with eco-conscious consumers but also demonstrates your brand's dedication to a greener future.

What's the key to the successful integration of promotional products in bottled water marketing?

The key lies in a thoughtful and holistic approach. First, choose products that seamlessly fit into your customers' lives and enhance their experience. Maintain consistent branding across your bottled water and promotional products to create a cohesive identity. Foster engagement through interactive campaigns, encourage user-generated content and continuously measure the impact of your strategies to refine and adapt for maximum effectiveness.