How Bottled Water Brands Benefit from this Bottle Display Rack Idea?

The bottled water industry is undeniably one of the significant players in the retail space. As consumers find bottled water as a getaway from sugary soda beverages, this has opened opportunities for brands to take the limelight on the market. Today, we will feature this bottle display rack idea used by a retail chain in France to showcase products from different bottled water brands.

These brands include S. Pellegrino, Perrier, Vittel, Contrex, Courmayeur, and Hepar. We will take a closer look at each of their display rack later on this blog.

 

What Are the Benefits of this Bottle Display Rack for Bottled Water Brands?

1. Noticeable

Since the bottle display rack protrudes from the custom retail fixture, it is more noticeable for customers. They can quickly head straight to the location of the products and select what they need. On top of that, it can also be beneficial for brands since it can encourage impulse purchases with its mechanism.

 

2. Perfect Fit for Bottled Products

Even though water bottles are primarily made from plastic material, they are still vulnerable to dents due to falling and mishandling. We love how the narrow space of this bottle display rack provides a perfect fit for bottled products. It is also notable how each side is suitable to prevent any bottle size from falling over.

3. Hardwearing

Made from metal wire, this custom display rack is indeed hardwearing and long-lasting. It can maintain its form and performance in presenting the products in the long run, which is very beneficial for retailers.

 

4. Convenience for Shoppers

Located at the side of the aisle, this beverage display rack offers convenience to shoppers, especially those that are not into bulk purchases. As we can see in the images, the entire passageway is packed with bottled water products that come by 4s or 6s.

We have to take note that not all customers are looking for a large volume of products, and therefore retail goods not sold in a set should be readily available all the time. It might also cause confusion for some, which leads them to leave the area without getting anything. Consequently, this will be a lost opportunity for a brand.

 

The Pitfall

From afar, this bottle display rack looks excellent in presenting the products and making them more noticeable in the customers’ eyes. However, this retail merchandising display actually has a hidden problem as we look closer.

Each rack is labelled with the brand’s name, making it easier for shoppers to recognize them. On the other hand, most of these racks hold the competitor’s products, reflecting poor merchandising practices. For instance:

  • The display rack for Perrier holds Pellegrino‘s products.
Bottle Display Rack

Bottle Display Rack

 

  • Contrex display rack is used for storing Courmayeur‘s products.
Bottle Display Rack

Bottle Display Rack

 

  • Hepar‘s bottle display rack presents Contrex products.
Bottle Display Rack

Bottle Display Rack

 

Basically, this should not happen, and in this case, brand managers should communicate with their retail partners. It is crucial to ensure good merchandising practice as it can significantly affect customers’ purchasing decisions. Retailers should constantly guarantee a fair and accurate shopping experience for their clients.

 

Bringing It All Together,

This bottle display rack idea is definitely a simple yet effective advertising display solution for brands and retailers. However, they should also observe good retail merchandising practices to guarantee that this point of purchase retail display will perform well in the retail space. What’s an excellent display solution if it’s not being maximized correctly, right?

 

Connect With Our Team!

The ODM team has been in the promotional product business for a long time now, so we have in-depth knowledge about in-store marketing. Other than POS displays, we also specialize in on-pack promotionspackaginggift with purchases, and more for the beverage and FMCG industry.

The past clients who worked with us are indeed satisfied with our work and services. You will not be disappointed when working with us. Connect with our team today and let’s start bringing your idea to life!

 

Get More Retail Display Rack Inspirations Below:

2022-07-12T10:20:27+08:00

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