Top 5 Benefits of Using Wooden Point-of-Sale Display in Retail Marketing

Point-of-Sale (POS) and free-standing display racks are valuable marketing tools for retail marketing. Metals, plastics, and sustainable materials such as cartons, corrugated cardboard, and wood are the common materials used in creating retail displays. We’ve seen many of them, and certain brands stir our interests. Coca-cola‘s wooden point-of-sale display idea is a great example to consider. We have seen this simple display in the Rewe store in Frankfurt Airport in France.

 

Since Coca-cola has been famous for its sustainable marketing, this display stand reflects the brand’s initiatives in promoting sustainability. Though it’s less luxurious than their other retail displays, this simple rack definitely rocks the UK store.

 

Top 5 Benefits of Shifting to Wooden POS Display in Marketing

The competition in the brick and mortar industry keeps on growing every day. Thus, you have to be smart and creative in planning your retail marketing plan. With many options to choose from, choosing the right one will make you stand out in the competition.

Listed below are the benefits of using a wooden point-of-sale display and how can Coca-cola brand convince you to shift to this sustainable display idea.

 

1. A wooden display is easy to make.

A wooden rack is easy to make. It doesn’t require a lot of investment and resources. And these are the things why this kind of display stand is better than the other when it comes to production. Unlike metal or plastic POS ideas, a wood stand can be designed and created in a short period of time.

 

2. Its natural appeal helps increase brand awareness.

Coca-cola’s wooden display rack proves that a retail stand doesn’t need to be always creative to be noticed. In fact, the less is more concept adopted in this display make it even more attractive to customers. Moreover, wood makes this display distinctive and captivating.

In today’s marketplace, brands opt for wooden point-of-sale displays because they offer a ‘natural’ aesthetic that captures their customer’s attention while shopping. So why not go with the trend? For added appeal, increase sales, and product interest, company logos can be added to the rack. Since it has the ability to capture shoppers interests, it can also help increase brand awareness and sales of a brand.

 

3. Its durability can help you save resources.

As compared to some of the other materials such as glass which always have a risk of breaking, you can rest assured about the durability of a wooden point-of-sale display. Corrugated displays on the other hand can be used for a long time, however, a wood display is still better.

Another thing that we like about Coca-cola’s display is that it looks sturdy because of the metal that supports the shelving. The durability of a wood display can help a brand save resources as the production of this kind of display doesn’t require a huge amount of money.

 

4. A wood display is highly customizable.

Brands love their promotional items to be customised as it will help them promote their products more. And that is the thing you as a brand will love about wooden displays. Wood has a very flexible feature that makes it perfect for any type of display.

Being highly customizable, it will give you the freedom to modify them according to your preference. If you want your displays to come in various shapes, sizes, and colours, you are free to do so!

 

5. Supports sustainability.

Wood is truly a miracle material. It is eco-friendly, recyclable, and carbon neutral. So, if you are a brand that promotes green marketing, wood is the perfect material for your Point-of-Sale display ideas.

Using a wooden POS display can also help you attract eco-conscious consumers. Moreover, promoting sustainability through your products and display can leave a good impression on your customers towards your brand.

 

More Creative Retail Display Ideas from Coca-Cola:

We found Coca Cola’s Christmas Merchandising display in a shopping store in the Philippines. The aisle display is decked in red and white and is in the shape of a Christmas tree, making it more appealing to shoppers. We certainly like the concept as it perfectly suits the holiday season.

 

This POS retail display by Coca-cola and Tic Toc is incredibly amazing. The collaboration is definitely great, making it popular with customers. The display is made from sustainable carton material. Moreover, utilizing the iconic colours of the two brands made it click in the market.

 

This hang sell display is another unique retail marketing by Coca-cola. This unique bottle display rack is obviously durable as it can handle the weight of the bottles. Moreover, the positioning of the rack makes it more recognizable and visible to shoppers.

 

Final Thoughts,

The main role of POS displays in retail marketing is to draw customers’ attention to products and encourage impulse purchases. But how can brands do that if the retail displays they utilise don’t have the quality of effective ones?

Brands need to invest in POS displays. That is a requirement when you want your product to stand out in the retail market. You don’t have to invest and spend a lot of resources on them. You just need to be smart and practical enough to identify which material and type of displays will suit your brand. So, if you are planning to gear up your retail marketing efforts, why not try to switch to a wooden Point-of-Sale display?

 

Contact ODM

Are you looking for a team to design and manufacture your retail display? Look no further! The ODM Group can do the job for you. We have a team of experienced product designers that help us create the design our clients need. Thus, you can assure that the POS display units we produce are of high quality.

Aside from displays, we also create custom promotional giveaways, curate brand packaging designs, and manufacture gift with purchase merchandise. If you need any of these services, do not hesitate to keep in touch with us. We, at the ODM Group, will help you bring your ideas to life!

 

More Retail Display Ideas to Get Inspired With: