Shine Brighter, Sell Better: Top 4 Benefits of LED On-Shelf Display

The retail store shelf can be just as plain and ordinary to people’s eyes. Whenever that’s the case, people will simply look for what they want and leave. In the same vein, it’s also the perfect time and space to intercept and made your brand known. This can be done in a lot of ways, but we’re focusing on LED on-shelf display today along with inspiration from 6 brands!

Mirinda’s LED On Shelf Display

Mirinda is a soft drink brand distributed by PepsiCo, a company that delivers complementary beverages and convenient foods to customers in 200 countries.

The brand name means “admirable” or “amazing” which is fully translated in the LED on-shelf display our team spotted in a Vietnam supermarket.

The brand offers a range of flavours in its beverage such as apple, strawberry and orange. The latter flavour is highlighted in the shelf display we found.

Miranda used an LED on-shelf display for this promotion.

It is a display specifically designed to be placed on shelves and put emphasis on products that the brand wants to introduce to customers.

An LED on-shelf display is only an example of the many ways brands can take full advantage of shelf space marketing. You can find out more in the blog below!

Top 4 Benefits of LED On-Shelf Display

1. Enhanced Brand Visibility

The top benefit of using an LED on-shelf display is enhancing the visibility of the brand and the product.

In a crowded retail shelf, this added customised display based on the product and the brand becomes a centre point that catches people’s attention. Especially since it is equipped with LED lights.

The LED lights also flicker which makes it even more eye-catching for customers.

2. Guide Customers To Your Products

Overhead displays are great ways to guide customers on where to look for a general product in a retail store. Once they’re in the aisle, the next best way to guide them to your product is the use of shelf advertising tools like shelf talkers or wobblers.

The LED on-shelf display is a good example of these shelf advertising tools. They immediately get people’s attention even from afar and ignite enough curiosity for people to check out the display more.

3. Cost-Effective Production

Compared to traditional point-of-sale displays, on-shelf displays like Mirinda’s are smaller in size and require fewer resources. Hence, it costs less for production.

This also means the brand will have no problem distributing these shelf displays to every retail store to reach a wider market.

The shelf display is also made from acrylic. A durable material that ensures the custom display will be functional for a long time.

4. Communicate Brand Message

The LED on-shelf display highlights the orange flavour of the soft drink range. Beside the bottle display are ice cubes. With this alone, people can instantly understand that the soft drink brand is best enjoyed when it’s cold.

It does not need more explanation and people can derive the brand’s message even at a glance. This customisability allows brands to effectively design the LED on-shelf display with their brand and customer’s behaviour in mind.

Find more on-shelf display from other brands here:

Here’s an on-shelf display from various brands in a supermarket in Vietnam that easily catches people’s attention. Read more details in the blog below:

The newest ready-to-drink Nescafé Latte range manufactured from Robusta and Arabica coffee beans is featured in the custom merchandise on-shelf display.

Suntory Pepsico, the market leader in beverages in Vietnam, provides consumers with a wide range of tasty and beneficial goods, including Pepsi and Oolong Tea+, and featured this in an on-shelf display that people wouldn’t mistake for a different company.

This on-shelf bottle glorifier‘s window box design has indisputably drawn attention to the products it contains and elegantly represents the brand to the market. Read more below!

Baileys‘ integrated its display within a grocery store shelf rather than a typical cardboard point-of-sale display and it made the brand pop out to catch people’s eyes!

All you need to know about LED on-shelf display!

In conclusion,

The LED on-shelf display allows brands to stand out on an otherwise crowded and ordinary retail shelf. Due to its customizability, brands can be as creative to reinforce their brand to their target market and get their attention at the same time. It’s also cost-effective as it can be used for a long time depending on the design.

Harness ODM’s Talent!

The ODM Group is a promotional product company established in 2003. We have our own creative team, Mindsparkz, to assist you from product brainstorming to production. We are dedicated to bringing your custom merchandise ideas to life and, ultimately, to your target market.

Some of the wide array of services we offer are customisation of promotional merchandise for gift with purchase, purchase with purchase, on pack promotion or as collectible merchandise, and designing promotional displays like standee and POP displays. We can also offer you sustainable marketing options! Don’t hesitate to contact us today!

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