In the ever-evolving landscape of airline marketing, the power of aviation promotional items takes flight, soaring high above the competition. These carefully curated treasures have the remarkable ability to transform ordinary passengers into walking billboards, effortlessly showcasing your airline’s brand and captivating potential travellers.
In this blog post, we will talk about Emirates branded merchandise and how these items propel its visibility to new heights and set them apart in the crowded skies of the industry. Join us as we uncover the hidden wings of success that aviation promotional items offer.
Emirates operates modern, efficient and comfortable aircraft, and a culturally diverse workforce delivers award-winning services to its customers across six continents daily.
In 1992, the airline led the way for inflight entertainment, becoming the first airline to install video systems in all seats in every cabin class throughout its fleet. Moreover, it remains the largest international airline as the industry recovers from the COVID‑19 pandemic.
Emirates’ Branded Aviation Promotional Items
Emirates goes above and beyond with its remarkable range of promotional items. From practical essentials to stylish keepsakes, these Emirates promotional items capture the essence of the airline’s unparalleled service and commitment to excellence. Let’s discuss each of these airline promotional products.
This promotional keyring is inspired by the safety ribbons used on aircraft to indicate that a cover or pin lock part needs to be removed before flight.
This custom power bank Reload 10 Qi PD has a wireless charging function that allows cable-free charging for mobile phones and tablets.
Emirates Fly Better luggage tag set is made of rubber, whilst the kids’ luggage tags come in adorable cabin crew and pilot designs.
This iconic A380 aircraft model is made of plastic featuring intricate window details and flourishing logo colours.
This Emirates-inspired promotional playing card is available in two packs: dark brown and light brown.
How These Aviation Promotional Items Elevates Emirates Marketing?
Airline merchandising undoubtedly helps in making its marketing more effective. With that said, let’s explore the myriad benefits of Emirates’ promotional items and how they contribute to the airline’s overall promotional strategy.
1. Digital Luggage Scale and Torch
Emirates’ digital luggage scale is a must-have for any traveller. Accurately measuring the weight of your bags ensures you never have to worry about excess baggage fees again. The compact and portable design makes it easy to carry, and the clear digital display provides instant weight readings.
Additionally, the built-in torch comes in handy during your travels, offering convenience and safety in dimly lit areas. By providing this functional and reliable item, Emirates showcases its commitment to customer convenience and ensures a stress-free travel experience.
2. Luggage Tags for Adults and Kids
Emirates’ custom luggage tags combine style and practicality. Crafted with durable materials, these tags are designed to withstand the rigours of travel while helping you quickly identify your bags. The sleek design features the iconic Emirates logo, reinforcing brand recognition wherever you go.
With options available for both adults and kids, Emirates promotes its brand to a broader audience, creating a sense of belonging among travellers. These luggage tags not only protect your belongings but also serve as subtle reminders of the incredible travel experience you had with Emirates.
3. Powerbank and Travel Adapter
Staying connected while travelling is essential in today’s digital age, and Emirates has its passengers covered. The Emirates custom-branded power bank ensures that their devices stay charged on the go.
Its high capacity and fast charging capabilities allow to easily replenish smartphones, tablets, or other electronic gadgets.
Moreover, the Emirates travel adapter allows passengers to conveniently plug in and charge their devices, no matter where they are in the world. These practical items not only enhance the travel experience but also reinforce Emirates’ commitment to customer care and convenience.
4. Card Clip and Aircraft Model
Keeping travel documents organized is made easier with Emirates’ card clip. This sleek and functional accessory securely holds your essential cards, ensuring quick and easy access when needed.
Moreover, the miniature aircraft model serves as a cherished keepsake, reminding passengers of the exceptional experience they had with Emirates. These items not only enhance comfort but also create lasting memories and spark conversations that extend the reach of the Emirates brand.
5. Nasal Spray, Eyemask, and Hydration Tablets
Emirates understands the importance of passenger comfort during long flights. The included nasal spray provides relief from nasal congestion and dryness, ensuring a more comfortable journey.
The soft and comfortable eye mask blocks out light, allowing you to rest and relax during your flight. Additionally, Emirates’ inclusion of hydration tablets showcases the airline’s dedication to passenger well-being. Travelling can be dehydrating, and these tablets provide a refreshing and convenient way to stay hydrated throughout your journey.
By providing these thoughtful items, Emirates creates a positive association with its brand, showing that the airline goes the extra mile to enhance your travel experience.
6. Playing Cards, USB Lighting Dual Charger, and Keyring Pack
Emirates recognizes that travel is not just about reaching a destination; it’s also about creating memorable experiences along the way. The Emirates playing cards offer entertainment during flights, allowing passengers to pass the time with a friendly game.
The beautifully designed cards feature Emirates branding, adding a touch of elegance to your inflight entertainment.
The USB lighting dual charger keeps your devices powered up while on the go, reflecting Emirates’ commitment to seamless connectivity. Lastly, the keyring pack adds a touch of sophistication to your everyday life. Featuring Emirates’ logo and iconic motifs, it serves as a functional reminder of the airline’s dedication to exceptional service.
See other promotional campaigns run by Emirates in the past:
In this promotion, Emirates sold branded shirts, jackets, hoodies and custom hats for tourists and passengers. Likewise, they also offered custom merchandise such as custom design keychains, branded lanyards, fridge magnets and promotional notebooks.
The Airbus A380 is the largest airliner in the world that carried over 300 million passengers, designed and produced for Emirates by the European multinational aerospace corporation, Airbus. The fleet and the promotion truly follow the airline’s tagline of “Fly Better.”
Emirates’ airline merchandise ideas work because they’re directed to their passengers and preferences. The brand prioritizes the needs as well as the likes of its market, which in itself makes its promotional merchandise more appealing. Check each idea here:
See how other airline companies promote their brands with branded merchandise:
AirAsia had the great idea to launch aviation promotional items to get ahead of the competition. Learn more about the brand’s promotion below:
Vietjet Air’s airline promotional items are a great example of effective airline marketing. The custom retail merchandise are well-designed, which greatly helps their strategy. The company offered various custom-branded products, including shirts, model aircraft, bags, caps, and plush toys.
China Airlines offered a nice gift with purchase promotion: 2 pieces of Cabin Crew Anti Dust Ear Plugs as a free add-on for buying the Crew figurines.
We came across Heliservices HK’s promotion and saw their branded aviation souvenirs offered. This is being advertised on the “Star Ferry” pier in Kowloon.
In Summary
Emirates’ aviation promotional items exemplify the airline’s commitment to elevating the travel experience. By providing practical and stylish merchandise that enhances convenience, comfort, and entertainment, Emirates reinforces its brand image and fosters a sense of loyalty among its passengers. Each item, from the digital luggage scale to the keyring pack, serves a purpose, leaving a lasting impression of Emirates’ exceptional service.
Whether it’s the convenience of the digital luggage scale or the elegance of the playing cards, each promotional item acts as a subtle yet effective ambassador for the airline, extending its reach and influence.
Planning to kickstart your aviation marketing? Don’t skip these ideas we’ve designed and created with our partners in the travel industry. Don’t hesitate to contact the ODM team to get a detailed quote and answer your inquiries.
Frequently Asked Questions
How can aviation promotional items enhance my airline's marketing efforts?
Aviation promotional items serve as powerful tools to increase brand visibility and recognition. By distributing these items to passengers, you turn them into walking advertisements, spreading your airline's message and creating a lasting impression. These tangible items also foster a sense of loyalty and connection with your brand, enhancing customer engagement and generating positive word-of-mouth.
Which aviation promotional items are most effective in marketing campaigns?
The effectiveness of aviation promotional items depends on your target audience and campaign goals. However, items like luggage tags, power banks, and travel adapters are universally practical and highly valued by travelers. They provide convenience during trips while showcasing your brand prominently. Additionally, unique items like aircraft models or playing cards can create memorable experiences and generate conversations, extending your brand's reach even further.
How do aviation promotional items contribute to brand recognition and customer loyalty?
Aviation promotional items act as tangible reminders of your airline's exceptional service, creating a strong association with your brand. When customers use these items in their daily lives or during travel, they reinforce their positive experiences and foster loyalty. Moreover, when others see these items in use, it sparks curiosity and potentially attracts new customers to your airline. By consistently providing high-quality promotional items, you strengthen brand recognition and cultivate long-term customer loyalty.
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