4 Secrets to Johnnie Walker’s GWP Promotional Luggage Tags

More about Johnnie Walker Blue Label Promo

We found this promotion at Dubai airport during one of our travels. But the brand’s promotion was first launched at Heathrow, Terminal 5 in London. Johnnie Walker’s stunning pop-ups offered travellers a luxurious shopping experience.

The highlight of this activation campaign is the sample bar, inviting customers to try and discover more of its featured products — the Blue Label. This experience was intensified by the LCD display back wall and surround sound headphones.

In addition, personalized items were available, including gift wrapping and branded luggage tags, proving Johnnie Walker is a perfect gift to bring home.  Aside from London and Dubai airports, this campaign also ran in Changi and Seoul airports. 

Why did Johnnie Walker’s Complimentary Gift Work?

Being in the marketing industry for almost two decades, we keep seeking exceptional marketing ideas to share with our readers. And this GWP promotional idea by Johnnie Walker is a good one to feature. 

Truly, its branded pop-up store was stunning. But let’s focus on its free promotional luggage tags this time. Let’s explain why its gift with purchase became a hit in-store.  

1. Offered by a famous brand.

Just like in any industry, people patronize products that are considered branded. They want a brand that is popular and already has a reputation in the market.

For instance, Johnnie Walker is one of the most popular whiskey brands worldwide. Despite being a bit pricey, customers still buy its products. Indeed, not just its name, its products wouldn’t be as popular as today if not for their quality. 

2. The item was useful.

When discussing complimentary gifts, people expect the gift to be relevant to the advertised product. But the truth is it is not the case all time. And Johnnie Walker’s gift with purchase can be a perfect example. 

Instead of offering drinking glasses, bottle openers, and other bar promotional ideas, the brand chose to incentivize its customers with items that will be useful for them. 

Marking their belongings with luggage tags is an easy way to keep their trip at the airport stress-free. Likewise, a tag with the proper vital information allows the airline or travel company to reach passengers quickly and provide a resolution when an unprecedented event happens. 

3. Stylish Design Drew Customer’s Attention.

Made from leather, Johnnie Walker’s custom luggage tag is undoubtedly stylish and premium quality. Comes with the company’s signature colours and is printed with its logo, Johnnie Walker effectively showcased its brand in store. 

4. Made a stylish gift for oneself or special someone. 

For whiskey lovers, a bottle of Blue Label is an ideal drink to bring home after a long trip. However, if they are not fond of drinks, they can send them as a comeback gift for their special loved ones. 

More complimentary gift promotions from Johnnie Walker…

Promotional complimentary gifts to consider….

This tool card works as a bottle opener, phone holder, cutter, ruler, wrench, and even a wire stripper. Indeed, a perfect GWP item for any in-store and outdoor promotion. 

If you have a loyalty program in your business, custom cardholders are one of the best ways to promote it. To make it even better, you can personalize this merchandise idea with your member’s name.

Housing four types of screwdrivers and a tool holder to be functional, this customized utility keychain is a perfect gift idea for every customer. 

Putting It All Together

Every drink brand has a unique way of bringing and advertising its products. But admit it or not, not all ends well, and failed to achieve the company’s marketing goal. 

From its promotional luggage tags to pop-up stores and displays, everyone would agree that Johnnie Walker had successfully activated its product in-store. 

The liquor industry is already overflowing with pioneer and startup companies. We witness how the competition rises every day. So, to help your business create an edge in the industry, here are other drinks promotional ideas you need to try.

Create the Right Promotional Products for your Business!

Whether in the drinks, F&B, hospitality, healthcare, or cosmetics industry, the ODM Group has everything you need to intensify your upcoming marketing campaigns.

Together with our experienced product designers from Mindsparkz, we are here to assist you throughout the process — from product brainstorming, designing, and manufacturing, rest assured that our team is here to ensure the quality of every work. 

So, if you need branded corporate giveaways, gift with purchase merchandise, on-pack premiums, onboarding kit ideas, and other promotional product services, feel free to connect with our team today. 

Here at ODM, we ensure to give our clients the best products that suit their budgets. Learn more about our works and services by tapping the buttons below. 

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