4 Ways Custom Whiskey Gifts Bump Customer Satisfaction

When people decide to buy, they base this decision on a lot of factors such as visual appeal, functionality, brand and quality. When they manage to get all these in a single purchase, the satisfaction they feel can guarantee they will not hesitate to repeat their purchase. Consequently, these are all factors that Johnnie Walker’s custom whiskey gifts possess.

In this month’s promotion, Johnnie Walker, a renowned brand of whiskey from Scotland, launched three custom whiskey gifts that people can receive upon purchase of selected brand labels. From the rare blend of XR 21, the known Black and Gold labels to 18-year matured whiskey.

The featured product of this promotion is under John Walker and Son, a blend specifically made to celebrate Alexander Walker II’s knighthood from King George V. It’s a special blend of whiskey matured for 21 years that consumers enjoy the most.

Custom Whiskey Gifts From Johnnie Walker

Whisky Nosing Glass Gift Set

A whiskey glass has less to do with bringing out the spirit’s flavour but more with its aroma.

This nosing glass gift set does just that. It has a wider bottom and narrower top that helps concentrate the alcohol’s aroma for a much better drinking experience.

Whisky Hip Flask

Known as the hip flask, a whiskey flask allows alcohol enthusiast to have their whiskey at their hand’s reach.

People can receive this gift with purchase of either a Johnnie Walker Gold Label Reserve or a Johnnie Walker 18 Year Whiskey.

And with a company tagline of “keep walking,” this flask ensured Johnnie Walker can walk and travel with its consumers.

Black Label and Highball Glass Gift Set

A highball glass is a straight tall glass that has a thick base to allow the spirit to settle down.

This type of glass is usually used for whiskey served with ice or in cocktails.

This set comes with a 50 ml Black Label which consumers can use for their own favourite whiskey mixes.

4 Ways This Whiskey Promotion Bumps Customer Satisfaction

1. Added Value

Usually, people buy alcohol to enjoy the drink for themselves or with other people. Consequently, an additional giveaway gift for what they paid for increases the value of the brand in their eyes.

To them, it means the brand is not afraid to give back and increases their satisfaction with purchasing the brand.

2. Gift with Purchase

The gift with purchase (GWP) strategy has been tried and tested in the industry. This is because of the marketing strategy’s high conversion results.

In this case, the promotional gifts prospective consumers can receive through purchasing their preferred whiskey boost Johnnie Walker’s whiskey over other whiskey brands. In contrast to other drinks, promotional merchandise as a GWP makes the product more appealing to buy.

3. Functionality

As stated above, all of the promotional merchandise people can receive at purchase serves a vital function in the whiskey-drinking experience. This makes every gift with purchase endearing and collectable for consumers. Thus, influencing their decision to make impulse purchases.

Furthermore, giving functional branded merchandise to consumers makes them feel appreciated which in turn would translate to repeated buying and brand loyalty. As well as brand presence in their everyday life.

4. Positive Impression

Branding is the creation of positive perception in consumers through products, visuals and services. In this case, allowing consumers a choice to get the promotional gift they wanted makes them feel heard, thus creating a positive perception of the brand.

Moreover, they can associate the full experience of drinking the whiskey with the brand that supported them with the right branded products.

Check out Johnnie Walker promotions through the years below:

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Custom Whisky Gifts FAQs

All you need to know about custom whisky gifts!

What are custom whisky gifts?

Custom whisky gifts are usually complementary merchandise that consumers can get when they buy whisky. More often than not, these complementary merchandises help consumers enjoy the drink better.

What is the purpose of custom gifts?

The purpose of custom gifts is for brands to personalise otherwise ordinary merchandise and put their own brand on it. So, when these custom gifts reach their target market, people will inevitably be reminded of the brand whenever they interact or use the custom gifts.

How can I include custom whisky gifts in my marketing?

There are a lot of ways to include custom gifts in your marketing such as gift with purchase or on-pack promotion in which consumers can get the gifts when they buy the product. It can also be on a lucky draw, enticing consumers to join the promotion and get a chance at receiving a custom whisky gift.

In Conclusion,

The right custom whiskey gifts and the right to choose what gift with purchase they would like to receive are the reasons this promotion satisfies consumers. Moreover, these promotional merchandises help them build their presence in their consumers’ lives.

How Can ODM Help?

The ODM Group is a company that specialises in the customisation of promotional products. We have a team of creatives, Mindsparkz, that creates high-quality designs for manufacturing which our partner merchandisers can help with material sourcing.

Apart from promotional gifts with purchase and purchase with purchase merchandise, we also manufacture point-of-sale displays and branded FSDU as well as corporate gifts and virtual event swag packs. Don’t hesitate to contact us today!