Why Should You Consider Highball Glasses in Whiskey Advertising?

Like any other product promotion, whiskey advertising is also challenging. The rising competition in the distillery industry calls for whiskey brands to diversify their strategies to stand out. However, some continue to adopt common marketing stunts today, such as the gift with purchase concept. It sounds ordinary, but it depends on how a business makes it noteworthy.

Talking about whiskey promotion, we’ve come across Dewar’s promotion in Beirut. It offers two free highball glasses to shoppers. These gifts are available for every 750 ml Dewar’s White Label purchase.

 

What are Highball Glasses?

Highball glasses are glass tumblers used typically for tall mixed drinks. They can hold between eight and twelve ounces (24 to 35 cL) of liquid. They are prominent for their straight sides and flat base.

Highball or whiskey glasses can be compared with Collins glass. The latter is narrower, but it also holds the same amount of liquid. In addition, highball glasses are very versatile as they can be used to serve beer or soda. These glasses are also known as slim jim in other parts of the world.

 

Highball Glasses for Whiskey Advertising

Highball glasses may seem like ordinary glasses. But the truth is, there is a science behind making a great one. The same with customized drinking glasses, their designs can be personalized or modified. But what makes them ideal for whiskey advertising? What makes them an effective gift with purchase ideas for drink brands?

 

• Provide exceptional drinking experience

Did you know that the shape of a glass influences drinking behaviours and experience? Different glassware evolved over time to make drinks look and taste better. Glasses have two functions — to enhance aroma and temperatures.

And this concept applies to highball glasses. When it comes to whiskey, glasses make a difference. After all, drinks are brewed to enjoy and savour. And there’s no better way to have a one of a kind drinking experience than having quality and special drinkware like Dewar’s highball glasses!

 

• Create a sense of exclusivity

Custom gift pack idea gives customers a sense of exclusivity. It makes people feel privileged enough to avail themselves of such a special offer. In some way, it helps brands to solidify their brand and become a go-to name for customers.

For drink lovers, collecting branded glassware means a lot to them. Thus, brands take advantage of it. Getting their custom promotional glasses branded with their logo not just make their customer happy but also aid in their brand promotion.

 

• Practical Marketing Tool

As a brand, you want to give the best quality service and product to your customers. Thus, you opt to provide something that they can use in their daily activities.

Highball glasses, for example, is not just designed for whiskey. As mentioned above, they can also be used for sodas and other drinks. Glasses are not something that customers would dispose of once used. They serve their purpose in the long run. Thus, if you are looking for a more practical marketing tool, custom glasses are the way to go!

 

• Great Complimentary Gift

It comes without saying that glassware is perfect for whiskey advertising activities. What is whiskey without a glass? Adding complementary products makes any drink promotion successful. And Dewar proves that! With its high-quality drinks and exquisitely designed free item, Dewar keeps its customers’ eye on them.

 

Not just perfect for individual consumption, Dewar’s gift with purchase idea is best to share with friends. It comes in two highball glasses; whiskey is best enjoyed when shared. Moreover, it also makes a perfect gift for special occasions.

 

Get inspired with these whiskey products and marketing ideas we have featured before. 

There’s no other way to retain your clients than by sending them this premium wooden whiskey set idea. With its functionalities, there’s no reason for your clients not to appreciate this fantastic gift from you!

 

Running an in-store competition can get your leads hooked to your brand. This example from Grant’s whiskey can help you stand out in the tough retail competition.

 

Aside from branded glassware, giving away free custom promotional bags is another unique way to market your whiskey product. Here’s a perfect example from Glenfiddich in one of the duty-free stores we visited before.

 

In Conclusion,

Advertising is everything these days. And again, it’s never easy — whiskey advertising is tough. But with the right marketing strategy and promotional products, it’s possible to achieve every whiskey brand’s goal!

We, at the ODM group, will continue searching and featuring unique marketing concepts to guide you create your own promotional stunts. We will also keep you updated with our new product ideas you can use in your promotion.

From custom promotional giveaways to gift with purchase merchandise, we have everything for you. Don’t forget to visit our website to learn more about the services and products we offer. Contact our team to get a quote!

 

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