Your business is like a snow globe. Keeping it zen will make it a small display on a dusty shelf. Shaking things up, however, opens up a new world of wonderment who’s fortunate to witness it. If you cannot sit still without knowing how it will look like, you need to check this branded highball glass out.
The product comes with Tennessee Honey, a new beverage offered by Jack Daniel’s. The alcohol is, in fact, a liqueur – not the usual whiskey that the brand has gained popularity for, so even the consumers who cannot stand the taste of hard drink can feast on something from JD. This is a welcome change; that’s why it fits for them to utilize a sweet design for the on-pack promotion.
When you look at the idea from a wider perspective, the glass may seem too ordinary.But the Jack Daniel’s item has made the cut because of how they ‘owned’ the promotional glassware in a manner that the customers can only think of the gift with purchase when they see it.
The structure of this promo gift is quite remarkable as it can somehow speak for itself, although not literally. The design already provides a hint of what to expect with the blend created, and so people can distinguish it from the regular liquor. Its tall stature, on the other hand, will allow the drinkers to consume more of the honey-flavored whiskey with one shot.
3 Perks that a Branded Highball Glass Can Give
- Campaign Reinvention. Making an advertising merchandise that fits the brand-new product is a necessity to give it character. The liqueur shows the softer side of the brand, which means not only the manly men can benefit from Jack Daniel’s. As they reinvent the freebies, the sales have a higher potential to rise.
- Product Visibility. Though the custom glass does not have the beverage’s logo, the yellow hexagon with a bee in the middle is distinctive. Even the box has been decorated with the known colors of the insect to catch the shoppers’ attention further.
- Efficiency. This is a functional product since it can serve its purpose as a liquid container better than other glasses accessible in the market. Another factor that people may like about the mid-sized glass is that it can ease the process of pouring and drinking the alcohol.
The branded highball glass heightens the ability of Jack Daniel’s Tennessee Honey to get consumers to purchase the merchandises. It may be among the simplest promotional ideas available, yet it has helped many brands sell their goods.
Contact ODM now to learn different marketing techniques that will suit your brand.