Custom Logo Coffee Mug: Why Do Customers Find this GWP Irresistible?

A custom logo coffee mug has the power to make a lasting impression on your customers that goes way beyond the first cup. When it comes to marketing your business, they are undoubtedly an effective way to promote your brand and company. For one thing, they’ve been proven to be practical tools in generating brand awareness and long-term exposure to consumers.

Over the years, our team has featured a lot of case studies that showcase different marketing stunts from a wide range of brands and industries as we travel to places. We have significantly written a lot of blogs that leverage promotional mugs as their promotional marketing products.

Today, let us feature this recent example we found from Carrefour!

 

This branded gift pack from Carrefour is simple. It promotes the brand’s coffee collection – a rich, aromatic and delicious taste to enjoy every day that comes with a free mug! Packed in a promotional gift box with a cut-out window on it, shoppers can peek at what’s inside.

Customers indeed have already seen a lot of branded mug giveaways every time they enter a store or attend a promotional event. Surprisingly, this coffee promotional item never fails in creating buzz for any business and is still a hit among consumers.

Check out another coffee brand that offered its customers branded coffee mugs right off the bat! not just that, they also have insulated tumblers as well as custom tote bags!

 

Why Do Customers Find this Promo Item Irresistible?

The temptation of coffee, the cosy material and all the memories that a mug can hold make it an indispensable item in a household. Why would customers find this item irresistible? Here are some reasons:

Reason 1: Coffee mugs are reusable.

Custom logo coffee mugs are some of the most popular customizable promotional items for companies across different industries. The reason is simple. Coffee mugs are useful to customers and are a great way to promote a brand.

One of the benefits of custom logo coffee mugs is their reusability. Customers like knowing that the items they buy will provide them with long-term value. Coffee mugs can last for years, which makes them highly useful for them. One mug is used over and over again, giving your business the best possible return on your investment.

With some designs and colours, people will absolutely love to use them as a way to express their personality. They can even make great conversation pieces with friends and family!

 

Reason 2: Custom printed mugs can be used year-round.

Coffee mugs are not like some promotional products that people might use once in a while or bring out for a certain season. While custom printed coffee mugs may be a perfect fit for fall and winter, they can be used all year long, if you choose a design that accommodates hot drinks as well as cold ones.

They’re not seasonal, they’re not only used during certain holidays and they are not a product that people only use once or twice per month. Mugs are something that most people use every day, which means more exposure for your brand!

And as much as mugs can be used all year round, they’re also useable for any type of drink! In this promotion, 19 Crimes, a wine brand, included 2 tin custom logo mugs in their gift set for their consumers!

Reason 3: Customers can keep coffee mugs for a long time.

Unlike paper cups that can only be used once, a reusable mug can be used again and again to hold beverages in both hot and cold temperatures.

A good mug is meant to last, and because they last longer, customers can keep coffee mugs for a long time while continuing to use them daily. This ensures that your brand name stays with them for a long time without getting faded or damaged, which means more exposure for your brand!

 

Reason 4: Coffee mugs can be given as gifts.

As we mentioned above, coffee mugs are popular no matter the time of year. This can also mean that they can be a fantastic gift that people can give out to their loved ones and acquaintances on special occasions. Coffee mugs are a great item to give as a gift, especially if you know the recipient is a fan of the brand where it came from.

Mugs are for everyone. They’re not just for coffee-drinkers, but also tea-drinkers, tea enthusiasts and hot cocoa lovers. With that, we can guarantee that there’s a custom-designed mug that will fit everyone.

 

Reason 5:  Coffee mugs make coffee taste better!

The most obvious use for a custom logo coffee mug is … coffee! People always reach for them when they need their morning caffeine fix. It’s the first thing they reach for in the morning or the last thing they grab before falling into bed at night.

In today’s coffee culture, anything that has to do with coffee is always on-trend. Your brand becomes an integral part of their daily routine when you give out branded coffee mugs. The more they use your mug, the more they get used to seeing your logo every morning.

 

Reason 6: Coffee mugs can be great desktop items too!

Coffee mugs serve a practical function. Apart from allowing people to enjoy their favourite beverage, custom printed mugs can also be used as decorative pieces.

The different shapes and colours of these imprinted mugs make them a great addition to any room or office. They can hold pens, pencils, sheets of paper, or even keys that make them an excellent promotional desktop item too.

 

A custom logo coffee mug is a more subtle way for your brand to be seen. They are far less intrusive than a billboard and have the added benefit of being useful. They come in a variety of materials, and ODM offers a wide range of them:

Ceramic and Cork

Made from ceramic and cork, this insulated mug is guaranteed a sustainable product.  It is made from natural materials, incorporating hand-building and traditional craftsmanship.

 

Ceramic

With custom ceramic mugs, your beverage can stay longer at your desired temperature. It lets you enjoy the deliciousness for longer while providing the optimal coffee experience.

 

Perfect for the office or home, a custom 3D shape mug makes a great item to own. You can now bring the usefulness of in-house additive manufacturing wherever you go!

 

Looking for a way to add a personal touch to your branded ceramic mugs? Make sure to check out these unique designs that we have compiled for you!

 

What are the top benefits of manufacturing ceramic mugs? Learn more about them here PLUS get more ceramic mug ideas for your next promotional campaign!

 

Stainless Steel

These custom mugs with logos are made from high-quality and food-grade stainless steel that can provide durable and built-to-last branded promotional products. Read more about them here: 

 

These bespoke rosegold mugs are made from durable steel. We offer a range of shades and patterns for these mugs, as we know how essential it is for customised drinkware to fit your brand’s visual identity and focus.

 

Wood

Made from sustainable jujube wood, each mug is carved from a whole piece. It also has a smooth surface that has a rustic texture. Why should you choose this marketing tool for your brand campaign? 

 

To Sum It Up,

Custom coffee mugs are a popular gift with purchase items because of their broad appeal. People drink coffee and tea every day, so customizing mugs is a terrific way to increase your brand exposure. Having your logo printed on the side of a mug influences consumers’ decision-making and helps them remember you.

 

Work With ODM!

We understand that it can be challenging to find that perfect promotional product that makes your brand stand out and is something your customers will love. This pushes the ODM team to work hard and make sure you get the best, exceptional branded merchandise that will put your brand at the top of their minds.

Together with our experienced POS design agency, Mindsparkz, we ensure that we are always ahead of the game to guarantee that you will get new and innovative products for your marketing campaigns and promotions.

Contact us today to get started on developing a product that will go above and beyond your expectations!

 

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