Top 5 Chalkboard Advertising Ideas For Your F&B Business

Chalkboard advertising is arguably an effective yet cost-effective way of introducing brands to the public. Though the modern and digital forms of advertising is rampant nowadays, the traditional chalkboard still performs its purpose well. And this is very true for businesses all across industries. Chalkboards have a unique promotional potential that makes them irreplaceable.

For almost two decades in the marketing and sourcing industry, we’ve seen a lot of promotional campaigns that utilised chalkboards as marketing tools.

These ideas above are some of our top picks ideas perfect for chalkboard advertising. In this blog, we will discuss what makes them ideal promotional material, especially for the F&B industry.

 

Top 5 Ideas for Chalkboard Advertising

1. Tabletop chalkboard 

We found Leffe‘s tabletop advertising idea in France before. This tabletop display is made from chalkboard and wood material. Leffe is a Belgian abbey beer founded in 1240. To give you a brief background, Leffe’s brew beer played a significant role in history. It became the alternative for water when the epidemic hit the European territory. After several misfortunes, Leffe went back to business in 1952. Over the years, a wide range of Leffe beers emerged and developed to serve more drink lovers.

 

Up until now, the brand has continued marketing its premium products in France through chalkboard ideas. This multifunctional tabletop chalkboard serves as an order or table number to help staff and chefs plan and execute services. In short, it makes serving meals easier and more organised. In addition, this table number serves as a guide for both staff and customers, especially during events and gatherings.

 

2. Chalkboard for drinks packaging

Packaging plays a key factor in selling drink products. Likewise, drinks gift set ideas are trendy nowadays. Just like this innovative promotion from Belvedere Vodka. Aside from its unique packaging, we also love how chalkboard advertising is incorporated into this idea.

 

It comes with a customisable chalkboard on the front of each jar that allows people to label their cocktail mixes. Similarly, it serves as a greeting card if customers plan to send this product as a gift to their friends or loved ones.

 

3. Chalkboard Mugs

If you’re looking for a quirky way to market your F&B business, these chalkboard beer mugs ideas are a smart promotional product to consider. There are branded cups specifically designed for the Christmas season. This design is very practical as you can count down the days up to Christmas on your daily used cup and is a lovely idea to use instead of an advent calendar.

 

Not only for Christmas, but chalkboard mugs are also an excellent additional promotion product all year round. This beer mug customised with a chalkboard is a perfect example to promote beer brands. It can help businesses gain attention in any season of the year and are customisable to any glass and brand you want. This promotional mug gives a lot of space for your brand, your logo or your campaign motto on it.

 

4. Chalkboard Beer Flight

Give your customers a unique drinking session with this chalkboard beer flight. A beer flight is ideal for drinks testing. They are definitely a good addition to bars and restaurants.

Furthermore, they are very suitable for adventurous beer enthusiasts who are always open to trying something new. This beer flight idea is perfect for newbies in beer and drinks. That is what we love about this beer branded wooden beer flight — it has a chalkboard attached to it so bartenders can label the samples, helping customers to identify the kind of drinks served to them.

 

5. A-Framed Chalkboard Idea

This particular chalkboard design is very popular for weddings; however, its versatility makes it even perfect for the F&B industry. Get inspired with these A-framed displays from Budweiser and Bud Light.

 

Chalkboards are highly customisable, allowing brands to print their company logo and custom designs to them. Not just excellent as menu board ideas, A-framed chalkboards can also perform well in outdoor promotions and events.

 

How to Conduct a Successful Chalkboard Advertising?

Chalkboard comes in many forms. It can be a tabletop, an outdoor display, or a hanging chalkboard idea. Thus, you can choose any type of this display for your marketing.

Moreover, chalkboard advertising is a form of art. It creates a new style of advertising and promotes authenticity. If you wonder how to gear up your beer promotion through chalkboard advertising, here’s what you can do.

1. Use chalkboard ideas within your store.

If you have a physical store to display your products, why not include chalkboard displays to introduce them to your customers? To make onlookers familiar with your products, you can write the product details on the displays. In addition, you can make each display creative to attract more foot traffic.

 

2. Provide your clients with chalkboard displays.

How about gifting your clients with promotional displays? Sending them chalkboards branded with your company logo is the best way to further your brand recognition. If you supply your drinks to restaurants or bars, you may opt to sponsor them with table menu displays. And that’s the concept we like about Leffe’s chalkboard advertising idea.

 

The brand provides this mini chalkboard display in one of their clients we’ve dined in before. This double-sided table menu display serves as an order number and could be a menu and/or a message board. Consequently, it is customised with the brand logo, making it more recognisable.

 

3. Customise your chalkboard design

Their customizability makes chalkboards ideal for advertising. Like what we’ve mentioned before, it’s a form of art. Chalkboard advertising is a creative way to market your products and services. How about customising the shapes and adding the company logo to your chalkboard ideas? That sounds fun and creative!

 

4. Connect to your customer through your display.

If you cannot tell what you have in your heart, write to them! Send special messages or reminders to your customers using your chalkboard displays.

For example, reminding them to drink responsibly is a simple way to tell them that you care about them. Similarly, you can also consider them as a giveaway idea. These custom memo boards are perfect examples!

 

5. Find the perfect spot for your custom chalkboard display.

Whether you plan to utilise tabletop, outdoor or hanging displays, make sure you place them on the right spot to guarantee the success of your chalkboard advertising. If you display them outside or near pavement, they need to be free from barriers, yet they should not destruct passersby. Thus, the size of your display should be noticeable.

The same goes when using them inside your shop. Place them in areas where shoppers can see them immediately. Make them impactful.

 

We at the ODM produces and features different chalkboard ideas. Take a look at these examples. 

Choose from these chalkboard ideas which one is suitable for your business. From restaurant to drink promotion, they have what it takes to bring your business to success.

 

Unlike other custom chalkboard signs, these chalkboards come in customised shapes — houses and animals, to name a few. These chalkboards are made from MDF board, while their bases are made from wood.

Closing Thoughts

Chalkboard advertising is absolutely not dying. It’s good to say that it’s evolving. Thus, if you’re in the drinks industry and you plan to adopt this traditional advertising for your business, this is a sign for you! Call your marketing team, and plan what chalkboard designs you prefer for your brand.

We at the ODM Group is here to help you design and manufacture your promotional chalkboard. If you need other marketing and promotional tools such as beverage display racks, bottle glorifiers, custom printed ice buckets, or bottle neckers for your drinks business, our team is here to help you out! Our creative team and experienced designers from Mindsparkz are also here to create the designs you want.

To learn more about our services and product offered, don’t hesitate to reach out! We are here to provide for all your needs!

 

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