How Does this Table Menu Display from Bistrot Pull More Customers?

A menu is at the heart of every foodservice business. Through a table menu display, customers are informed of what dishes are available in the restaurant and the price per dish. It also allows restaurant owners to promote certain dishes in high visibility positions.

How can you turn your menu from a simple list of options from which customers choose to an effective marketing tool that can pull more of them to your business? Take a look at this unique table menu display from Bistrot in Frankfurt Airport!

 

Bistrot is a contemporary Italian market-style restaurant, where people can eat, drink, work and enjoy relaxing in peace, away from all the hustle and bustle of a crowded airport or railway stations. In Frankfurt Airport, the restaurant has a privileged central position in the concourse between the airport’s terminals making it visible and accessible from all sides.

Its central island layout makes it recognizable to passengers as an Autogrill Bistrot, while its hallmark post-industrial design is in perfect harmony with the recent restyling of that part of the airport and has produced an extremely pleasing ambience.

 

Bistrot’s Unique Table Menu Display

The table menu display is, most of the time, not a very interesting thing to see in a restaurant. That is of course unless you have one as unique as this. This table menu display from Bistrot comes in the form of a faucet that totally goes well with its post-industrial design.

 

The faucet table menu display is made of steel, comes in an antiqued black colour and is mounted on the table.

 

What makes it unique? Well, first of all, it’s shaped like a faucet! And second, the menu is presented in a form of a QR code, so when you want to read the menu, you just scan it and voila! The menu is revealed like some magical scroll that’s been hidden on it. On top of that, it also has a table number, so it is definitely easier to track orders and serve customers.

 

Why Invest On A Menu Display?

It’s no secret that the first impression is a lasting one. This expression is especially true with respect to restaurant dining. With so many options available to today’s consumers, eateries need to be creative in order to stand out from the competition.

One of the most overlooked aspects of restaurant design is table menu display. We think that it’s a simple, elegant way for restaurants and bars to make a strong impression on their customers. There are actually plenty of benefits when you take your food and beverage presentation seriously:

• Generates Good First Impression –

A high-quality table menu display that is suitable for use within restaurants, cafes and other hospitality settings. Many people will agree that the way a restaurant presents its food menus can be just as important as the quality of the meal itself.

In order to make a good first impression on your customers, it is important that they are able to enjoy a pleasant dining experience right from the moment they walk through your door. One of the best ways to ensure this happens is by providing them with beautifully designed table menu displays.

• Attract New Customers –

The first thing that many people notice when they walk into a restaurant is the menu. If yours is boring, worn-out or difficult to read, chances are good that they won’t even think about staying. A well-designed menu gets their attention and makes them want to know more about your offerings.

• Encourage Upselling –

Placing items in front of customers makes them more likely to purchase them. It’s a proven psychological principle, and it works! By making sure your table menus are eye-catching and clearly list (or show) your most profitable items, you’ll encourage guests to order more than they might otherwise.

• Promote Specials –

If you have limited-time or discounted specials at your bar or restaurant, you want to make sure guests know about them. A well-designed table menu will increase awareness while also helping communicate brand identity through consistent design themes and imagery.

• Increase Sales –

Once customers are inside the establishment, they will be more likely to make purchases if they can see the items on offer. Whether it’s a drink recommendation from a server or seeing a delicious dessert on the next table over, an attractive menu presentation can help make sales by increasing awareness of available options.

Plus, if the menu is easy to access and understand, it helps customers find what they want faster so servers can focus on serving drinks rather than taking orders!

 

Utilising QR codes especially during this pandemic is definitely beneficial for businesses in the foodservice industry. Take a look at this no-touch menu from La Sperlongaise and learn more about the advantages of incorporating quick-response codes in your restaurant marketing.

 

Here’s another fantastic example from a restaurant in the Philippines. This custom tabletop display is incorporated with technology that undeniably improves customers’ experience.

 

Tabletop displays are one of the tools that a restaurant has to communicate with its guests and promote its products. It is therefore important for it to be well presented, easy to read and attractive. Here are more tabletop display ideas to get inspired with! 

Unique and really entertaining, this cute Martini Fierro tabletop advertising display immediately caught our eyes. But is this type of display really effective? Let’s take a look at its surprising benefits!

 

Let’s add some touch up to your restaurant promotions with these 8 fantastic custom wood display ideas! All pieces are creatively designed to please customers and resto owners like you.

 

Here’s a table tent that is different from all the others we have seen in restaurants and bars! A combination of a POP display and a charger in one will be an awesome investment for your business.

 

A tabletop banner is specifically designed to be used in tabletop advertising. This marketing tool is widely used as it serves its purpose very well – to convey information and to raise brand awareness. Get to know more about its marketing benefits in this blog:

 

Made from high-quality acrylic material, these table talkers exhibit outstanding strength and durability. The enhanced plastic material of these table talkers makes them ready to use even for outdoor applications.

 

Well-designed signages will keep your customer’s attention focused on your products and current promotions. Apart from tabletops, they are also ideal to be placed on check out counters, encouraging customers to avail of add-ons.

 

Check out this another excellent custom tabletop sign that has been used by Heineken during Oktober Fest celebrations in Germany, simple and to the point!

 

Our team found this beautifully crafted wooden menu stand in The Social, an upscale restaurant in our local shopping mall in Cebu, Philippines. Its solid wood design immediately caught our attention. Read the full story here:

 

How can you provide a fantastic dining experience to your customers with a custom table menu stand? Learn some tips on how to spice up your venue marketing here.

Final Thoughts,

A menu represents a restaurant. This is the first thing that your customers see when they come to your restaurant. Only a few guests will read the entire menu, but everyone will look at it. They want to know if you have something they like, if the prices are affordable and what they can expect from your restaurant.

To make this first impression a good one, you need a good table menu display. A beautiful table menu display says: we value quality and style. A fantastic table menu display says: we care about our guests!

 

The Role of ODM,

Are you looking for the perfect display solutions for your restaurant? Have you been thinking of ways to elevate your marketing efforts?

We, at the ODM Group, can help you. We create different restaurant promotional items, including tabletop displays, custom menu holders, display stands, and POS display units.

Aside from that, we also offer services such as producing custom promotional giveaways, curating brand packaging design, and gift with purchase ideas. Name it, and we will create them for you. Here at ODM, rest assured that we turn your ideas into a reality!

 

More Restaurant Marketing Ideas:

Along with the fantastic potential for branding, advertising with branded tabletop charging stations will certainly leave a longer and deeper impression on consumers.

 

Utilizing tabletop advertising ideas allows you to incorporate tablespace into your branding and draw the attention of your seated audience. Here’s an excellent example we found at a restaurant in Russia.

 

If you’re running a cafe, bar, restaurant, or pub, you should know the importance of having napkins or tissues inside your place. Since tissue holder is ubiquitous nowadays, here are some practical and unique things you can do to create a perfect restaurant marketing out of it.

 

This restaurant POS display has quickly appealed to our eyes and influenced us to act on our hunger. If visual images alone can affect us and make us feel starving, what more if it’s a food replica?

 

This blog features a fantastic restaurant marketing idea by Shi Li Fang Hot Pot, giving away plush toys to every table of customers who dine with them. What we love about this restaurant marketing idea is how unique it is! Check it out:

 

Here is a brilliant example of a touch screen digital menu on a show in Zhuhai, China. You can totally apply this to your restaurant chain!