We just visited Restaurant & Bar 2014 at the Hong Kong Convention and Exhibition Centre. Many stands impressed with their use of beer promotions and marketing items but none more so than that of Orion Beer.
Beer marketing at conventions and tradeshows
Orion Beer, a Japanese brewery, truly grasped every opportunity at this 3 day event and crammed their stand full of branded merchandise and promotional items. The grandest of these being a fully branded foosball table which was placed in the center of their simulated bar area.
You might be surprised how much you can customise a table football or Foosball game. We like the custom base printing by Orion. Another drinks company Veuve Cliquot have done really long tables so big teams of people can play together. You could also switch up the players to customise to country uniform or change the body shape (think Mascots).
In this next area they used stacked kegs and cans to create an interesting table come POS display. This is a very effective method to divide space on the booth and form little areas for staff and customers to congregate and discuss business.
Branded beer marketing items galore
In this picture we see the way Orion have covered the table with their branded items, with branded plastic cups being placed around a retro style table top beer pourer filled with bottle shaped phone charms. All these items are then placed on top of an Orion Beer branded towel.
LED signs for beer marketing
We were pleased to see Orion Beer using this great LED marketing sign with their slogan on. Especially since we recently completed a similar order for one of our clients and believe these types of signs are a great advertising tool. LED signs are a portable and eco-friendly way to attract your consumers while paying homage to the retro neon signs that are so synonymous with beer marketing. Hugely customisable with different colours and styles of design, they’re an attractive alternative item for large breweries.