4 Reasons Why This Ramen Restaurant POS Display Is A Total Crowd Puller

As the love for ramen spreads throughout different countries, the fan base has definitely skyrocketed over the years. As a result, ramen shops are popping up everywhere, catering to the cravings and curiosity of their customers. But, apart from the mouthwatering bowl of intense taste and flavor, how can ramen shop owners nurture the hype? Let us introduce this automated restaurant POS display by Heddon Yokocho, a hidden-gem Japanese restaurant located on the West End, London.

 

Upon seeing the automated restaurant POS display, we are hit with a sudden pang of hunger so we check out the restaurant. And as we made ourselves full with the delicious ramen that they have served us, it seems like we have come back to our senses and realized how powerful this interactive point of sale display is!

We have listed the reasons below why we love this ramen display and how we find it a total crowd puller!

 

Appealing to Our Visual Hunger

According to Science Direct, visual hunger can be defined as the desire to view beautiful food images. Over the last 50 years or so, consumers have seen widespread growth in the popularity of various culinary practices. This has led to an inevitable exposure to visually succulent cooking procedures and beautifully portrayed dishes.

So how do these data connect with this restaurant marketing idea?

Done right, this restaurant POS display can quickly appeal to our eyes and influence us to act on our hunger. If visual images alone can affect us and make us feel starving, what more if it’s a food replica? It can clearly provide a welcoming ambiance to your restaurant and drive the craving of your customers.

 

Utilizing Color Psychology

When you saw the bright-red ramen bowl and the floating chopsticks, did you get hungry too?

Food and beverage businesses have been using color psychology over the years to steer up provocative emotions and subtly influence customers’ purchasing decisions. Studies have shown that red is stimulating, exciting, and often associated with an activity. This is why most of the fast-food chains incorporated this color with their logos.

 

Novelty

This ramen restaurant POS display moves on its own, which makes it really attention-grabbing. Thus, it can continue catching the attention of anyone effortlessly. Unlike the usual custom displays that we have seen before, this excellent example of interactive POS displays definitely creates a novelty.

And apparently, people love to see and discover novelty from time to time! The automated mechanism of this ramen display can pique the interest of strolling tourists and mere passersby in the area.

 

Potent Outdoor Marketing Display

Combining all the features mentioned above, it undeniably produces a powerful outdoor marketing display. Not to mention the high-quality material that makes this restaurant POS display resistant to wear and changing weather conditions. Therefore, it can provide the restaurant a potent marketing tool that will last for the long run.

Although we can’t be sure if this example is completely magnetic, it reminds us of a levitating display that we spotted at Devialet, a company that produces high-end audio amplifiers. This magnetic POS display is ahead of its time in that it takes branding a notch higher and improves the shopping experience with some kind of entertainment.

 

Let’s Have A Wrap-Up!

A well-known adage says, “You eat with your eyes first.” True enough, we often base our cravings and purchases when the food is properly and enticingly advertised before our eyes. This is why aside from digital signages, food replicas can make us more hungry and yearning.

Heddon Yokocho’s ramen restaurant POS display is an innovation that can inspire other food and beverage businesses in creating their own interactive displays.

 

Harness Our Team’s Creativity

Are you a company that seeks to promote its name through promotional products and displays? If so, then do not hesitate to get in touch with ODM. Not sure where to start? Don’t worry; we got you covered!

The ODM team specializes in sourcing, design, and creation of effective marketing gifts, high-end corporate giveaways, business gifts with logo, and store displays. We can provide you a wide range of POS marketing ideas for your in-store advertising and outdoor marketing.

Together with our design agency, Mindsparkz, we will help you design and create an effective marketing POS display that will suit your brand. We make sure to uphold our mission of providing clients with high-quality and effective promotional products.

We have attached a simplified sketch below of this restaurant POS display idea. This is how a fruitful relationship with our team starts, by allowing us to know your thoughts and bringing them into life.

 

Looking after more point-of-sale promotional display ideas? Let us help you with our industry blogs. We have listed some of them here:

 

Creative POS Display Ideas to Inspire Your Next Campaign