Ajisen Ramen have recently begun offering a water infuser as a promotional gift in their Chinese branches. These water infusers are made from high quality plastic and include an internal tea strainer, which allows for the customer to use this for drinking for both tea or water.
Customers were required to purchase one of four ramen noodle dishes with one of three side dishes. Upon this they were offered a choice of four different coloured bottles, these bottles come with your choice of drink included.
Why offer a water infuser as a promotional gift?
In the case of Ajisen Ramen, by offering a water infuser customers have the option of using these for drinking water or tea. This promotional gift is perfect for the Chinese market, there is an extremely strong tea culture and by offering an infuser they will be able to target a larger demographic as tea is popular with young as much as older people.
As well as offering this as a promotional gift, customers who do not wish to purchase the meal deal have the opportunity to purchase the water infuser for an extra 12 元. By having this as an extra incentive, Ajisen can increase brand awareness as well as sales, as customers will still order a meal at the restaurant when purchasing the water infuser as an additional purchase.
Drinking loose tea leaves is not an exclusively Asian practice, due to multiculturalism and increased awareness of Asian tea practices drinking loose tea leaves is increasingly popular in Western countries. By offering a water infuser you can market to customers who may be interested in tea drinking as well as using these for reusable water bottles.
After all in most Western countries tap water is safe to drink, and bottled water is rather expensive. Customers will be able to safely reuse this product over a long amount of time, as many people are now aware of the dangers of reusing plastic water bottles over time.
It is clear that by offering a high quality and focused promotional gift you can market to any audience. After all this water infuser can be used for many drinks, but can be focused on tea drinking if your marketing campaign would prefer. Having the water infuser as a promotional gift or an additional purchase, not only will brand awareness increase but so too will sales over time.
If you are interested in other similar water bottle products, click on the links below: