A Chinese brand of personal care products is currently offering free water bottles as on-pack promotional gift.
Similarly to other body care and beauty companies, also Accen decided for a gift with purchase strategy to strengthen and widen its market position.
Instead of the usual complementary item, this on-pack promotional gift is however a free water bottle.
The package is composed by the product of the Chinese company, a family size dispenser of shower gel and the plastic made water container. The whole is wrapped with a transparent film, while the bottom part is used to promote it by means of an advertising cardboard.
From the writing we can also understand that the promotion is enhanced thanks to a partnership with the Chinese swimming team.
What are the benefits of this on-pack promotional gift?
- Stimulate sales: We will never stop repeating that on-pack promotional gifts are excellent ways of advertising. People are attracted to what it is marketed as a free gift. You buy the same product, but with an on-pack promotional gift the customer feels like receiving something more. An extra added value that your competitors may not have.
- Custom: A bottle water can easily be branded and customized. Accen did not exploit this potential, but is a very good and determing feature that would positevely affect the brand exposure.
- Higher brand visibility: The product will inevitably have a greater brand exposure and visibility at the supermarket and in sport related events. Thanks to this campaign the on-pack promotional gift stands out in the shelves and will be advertised each time the swimming athletes make their appearance, in TV shows, during events, marketing posters etc…
- Customer satisfaction: When you offer an on-pack promotional gift, it is because you want the clients to buy your products, to raise sales and revenue. However a campaign to be effective must be long-term and to do so it must satisfy clients expectations. With an useful gift as a water bottle, we are sure the client will feel the purchase was worth and will higher your perceived value.
If you are interested in this product, please don’t hesitate to contact us. We will provide you with our quality sourcing, designing and manufacturing services necessary to help you in your next promotional campaign.
Here below you can find other water bottle designs: