Google recently launched Google cardboard which is viewable with a stereoscopic VR mobile phone viewer. This customisable Google cardboard viewer offers brands excellent coverage with it’s large areas of blank space.
Affordable VR is trending up – Is your brand?
Customisable Google Cardboard has huge branding potential
Google cardboard offers viewers the opportunity to experience virtual reality through the use of stereoscopic lenses in a cardboard frame. The user’s mobile phone is placed in the cardboard viewer and the correct app activated on the phone; the user then interacts using movement of their head and a magnet on the side. We love this customisable Google cardboard as it offers a great opportunity for the end user to experience virtual reality without the expensive price tag.
It comes with everything you need to experience Google-style VR: the cardboard housing (machine-cut to Google’s specs), two 25mm glass lenses, magnets, Velcro, a rubber band, and even an NFC tag (which Google designates as optional) you can use to launch the Cardboard app (assuming your phone supports NFC, also optional).
Customisable Google cardboard is all brandable surface area
Customisable Google Cardboard has huge branding potential
We also love this as a marketing tool; brands can definitely take advantage of the low cost of this items production. The template is available from google open-source and offers a great amount of printable surface area. If you combine this item with giveaway or as a gift with purchase, you’re sure to attract a great deal of attention from consumers. Attaching your brand to a socially trending item is something every marketing manager should consider for their upcoming campaigns.
If you think your brand is cool enough to be associated with this trending item then contact our design team to see what your branding looks like when placed on this VR viewer.
