Some of the best promotional products are novelty promo items, not necessarily needing a truly useful function.
Novelty promo items are indeed a strong marketing tool
Even though an item may just be a novelty, if it catches someones attention often and offers branding it has served it’s purpose. Here in Zhuhai there is a street which when you walk down the sales staff in the shop are standing in the doorway clapping loudly at passers-by to attract their attention towards the store. In the west you wouldn’t expect to see such strange techniques but at the same time this definitely proves that advertising needn’t be overly complex to be effective.
Yahoo have taken this idea on when creating the Y! button. Simply bash the top and hear a loud YAAAHHOOOOOOOOOOO come from the base. These buttons have a basic size and function, while both the base and button parts are fully customisable.
This novelty promo item is nicely customisable
The best feature of this novelty promo item, however, isn’t that you can place your logo and/or slogan on the button, but that you can add any audio message to be played when pressed. It’s obviously an extremely eye-catching item, it also allows the consumer to interact with your brand in a unique way. Staples has had much success using the easy button from their advert and now other brands are replicating this with the use of these programmable buttons. This button is also programmable through other methods to complete other functions by placing arduino technology inside the button.
For more information on how novelty promo items can help you in your next marketing campaign, please contact us here