Easter 2021 is coming, and it is off like a shot! Certainly, you are looking for eggstraordinary and eggciting POS marketing ideas that shoppers will surely love. This season is definitely the perfect time to bond with our loved ones, and you would like your customers to have a delightful Easter celebration. Well, there’s nothing to worry about as ODM gives you the best Easter POS display ideas example to inspire your retail marketing strategy. This blog will definitely help you to come up with a thrilling marketing campaign for your target audiences!
Cadbury’s Easter POS Marketing Ideas
Recently, Cadbury launched its grandest marketing POS display in Asia. Name all the types of POS marketing displays, and Cadbury made sure to have it all for their beloved customers. As a 200-year-old company, Cadbury is able to prove why and how they were loved and patronized by every chocolate lover through this POS marketing strategy. Accordingly, let’s have an in-depth evaluation and see what we can learn from Cadbury’s Easter custom POS displays.
What Makes Cadbury’s POS Marketing Display EGGstraordinary?
Eggstravagant Rotating POS Display
Rotating POS displays should capture the eye and attention of customers, and Cadbury nailed it. Through this POS marketing idea, Cadbury was able to build its brand. Cadbury’s chocolate point-of-sale display strongly presented the company’s personality. Yes, a custom store display enables you to tell your brand’s character. Cadbury’s retail POS display tells its customers that its brand is sweet, thoughtful, and delightful. The display was able to connect and stimulate customers’ emotions while inside the store.
Eggciting Shelf Display
The purpose of a shelf display is for visual marketing. For you to catch the attention of your customers, place promotions at their eye level. Cadbury notably placed eye-level custom marketing displays all over the store. Custom shelf displays consist of egg-shaped sweet products. So, if Cadbury did that, you can do it as well. Make your customers’ egg hunting extra sweet and enjoyable!
Limited Edition Products
Cadbury goes beyond the ordinary. Because it’s Easter, they produced limited edition products suited for the event. They have promotional giveaways like a free mug when you purchase $8 worth of Cadbury products. But wait, there’s more! It also gave shoppers a chance to design their own Easter egg by purchasing Hand Decorated Milk Chocolate Easter Egg in an enticing box packaging.
Animated Design and Themed Display
Cadbury studied and understood its market. Although chocolate lovers may vary in age and gender, they identified that most of them are kids. Children would go crazy when it comes to sweets. Clearly, Cadbury made sure that the designs of their POS displays are child-friendly. The height of the rotating POS display rack is ideal for the kids. The cardboard POS design is also filled with bunnies and eggs inclined with the theme of Easter. Each layer of the rotating POS display conveys a message to the shoppers. Every column was also filled with its products perfect for the event. Cadbury’s interactive POS display also knows that adults love chocolates as well. Thus, shelf displays are placed everywhere – even in between coffee products.
What Makes its POS Marketing Idea Extraordinary?
- Out-of-the-Box Ideas –
This example of POS marketing ideas is exceptional because it was able to connect to its buyers. Therefore, we can say that its event POS displays could grab customers’ attention. Upon entering the retail store, consumers will able to feel like you magnet their feet towards your products. Don’t be afraid to create something out of the ordinary. Remember, we have to unleash all our efforts when it comes to advertising.
- Full of Fun Activities for Shoppers –
Since it’s Easter, Cadbury includes eggciting activities such as egg hunting in appealing to their customers of all ages. They were able to bring out the fun through this innovative POS display. You can note this and ensure to consolidate the emotion you want your customers to feel the moment they see your advertising displays.
- Brand Inevitable Distinction –
Cadbury is undoubtedly consistent in exhibiting this excellent sample of POS marketing ideas. They were able to maximize their products through promotional displays. There is a combination of elegance and fun, which is a perfect description for Cadbury. Your brand isn’t just about the logo and the branding colors; it is about the value and experiences your customers get from you.
- Customer-Centric POS Display –
The rotating POS display aims to entice kids and the general market, while the custom hanging retail displays are specifically made for adults. POS marketing ideas should be client-centric. Let your custom promotional displays be accessible for your customers wherever and whoever they are.
How ODM Helps
Do you want to bring gratifying experience to your customers this Easter? Make your Easter Promos more fun and exciting, and increase your sales through well-planned and customized creative POS displays with your retail marketing. If you want to achieve effective POS marketing ideas, partner with us! The ODM team has been an expert in providing proven and tested point-of-sale marketing concepts. We have helped a lot of retail stores improve their brand and sales.
Together with our in-house design team, Mindsparkz, we will help you develop suitable POS designs for your business— whatever industry you are in. What are you waiting for? Send us your email now; we would love to hear from you!
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