Chocolates are popular during Christmas, commonly served as a dessert and offered as a gift during this season. With a plenty of brands to choose from, it may be a challenge to keep your chocolates on the menu. That is why Christmas POS Displays are useful in making sure your sweet treats are served during the yuletide season.
With the use of Christmas POS Displays, you can easily show that it rightly belongs to the festivity by incorporating the holiday spirit to your quality products. This also brings a new face to your product with an exciting look to match the mood. Having a handful of things that symbolizes the season, customizing your own in store display can easily be done. In fact, here are some great examples of ways you can market well with a holiday-themed display:
Hershey’s is an American chocolate manufacturer. They have decided to use Christmas trees in their campaign, by making custom packaging in that shape! Anyone can easily tell if it’s the holiday season if they see a Christmas tree standing inside their house. The same goes with marketing and advertising. With just a quick look, customers will know it’s time to grab those your chocolates for their families and friends.
Kit Kat is a hugely popular brand of chocolate sold worldwide. Taking place during the winter, it is expected to see snow during the festive period. So Kit Kat decided to add a little bit of Christmas to their classic and simple red cardboard display, by adding a few snow flakes to the artwork on the top.
Moving forward, letting your own mascot wear Santa’s hat gives your sweet chocolates an added appeal to the young and young at heart. See M and M’s use of the proper in the image below.
Ribbons are used to symbolize several events: valentines, birthdays and even Christmas. This is because all these 3 occasions have one thing in common, they involve gifts. If you want your products to be a part of the gift-giving, adding ribbons is a great idea. The french chocolate brand Merci have used ribbons well in their marketing.
Ribbons are also classic part of Raffaello sweets, and this is making them a perfect gift in Christmas season.
To emphasise the holiday mood, Ferrero have also created a nice picturesque artwork for their FSDU. And by adding short but meaningful “Merry Christmas” greeting to it, the brand showed a better connection between them and their customers.
And also Ferrero didn’t forget about special edition – Christmas tree gift boxes:
The last strong way to represent the Christmas season is to use colors that are commonly tied to Christmas. By mix and matching the colors red, green and white, you’ll be able to come up with a design for your POS display that is both eye-catching and significant. Already themed by red, Maltesers have used their usual colours to their advantage during their festive campaign.
Why do we love the Christmas POS Displays?
There are several benefits in having a making use of Christmas in store display for chocolates. It helps a lot in making sure your brand of chocolates sells well, while promoting a positive outlook. Here are some of the features that you’re sure to enjoy:
- Finer brand remembrance. Christmas is a memorable holiday. With a great impression during this season, your brand will surely be remembered intimately by plenty of people.
- Brand awareness. In store displays help in showcasing both your products and your brand to the market by making sure it is visible shoppers looking for the best sweets.
- Additional customers. With the increase of brand awareness, more consumer will be able to take notice of your brand and will be interested in trying it out for the first time.
- Stimulate sales. By incorporating the Christmas feel to your Christmas POS display new customers will increase your profit as more chocolates get sold to consumers.
It is important to stay relevant in the market during the busiest periods. Therefore, it is a must to look for ways in boosting your presence in the market. By taking advantage of creating your own Christmas POS Displays, you’ll be able to make sure your products are accessible to more people to greatly increase your profit. It is never too early to prepare for Christmas. So contact us now so we can help you plan ahead before the holiday.
Also, do check out some of these great ideas for Christmas: