More blogs from our team in France.  As Christmas Holidays draw to a close stores are shutting down promos for this season and already ramping up for Easter.  The chocolate industry make great efforts to always create new and attractive packaging for seasonal promotions.

Below is a Santa Clause Kinder Promotion for Christmas. A whole island in store was set up to promote sales over Christmas and now these are being heavily discounted. Promotional events have this risk of unsold items but during the season they get great exposure – a tough balancing act in terms of how much stocks to order..

Made of plastic this box is an example of one shape – you can customise for any theme. Once the mould is set up manufacture is relatively cost effective for this packaging. Nevertheless the effect is excellent leading to high visibility and sales.