Custom Made Cushion: 4 GWP Branding Tips from Cadbury

To establish brand loyalty that would be more beneficial in the long run, businesses strive to form and leave a good impression on all of their consumers. In this blog, we’ll take a close look at how Cadbury employed a custom made cushion to further their branding scheme.

Firstly, Cadbury is a multinational British confectionery brand under the company, Mondelez International. It is founded in 1824 and has become one of the biggest confectionery brands in the world.

Anyone can recognise its brand from afar based on its brand colour and the various branding as well as promotional displays the brand is known for. In this promotion, however, the brand launched a custom made cushion as a free gift with purchase of Cadbury products amounting to 120.000 Vietnamese Dong or 5 USD.

4 Branding Tips To Pick from Cadbury

1. Meet your market

First and foremost, you must know your market. Their preferences and the trends that they tend to lean into. Then, you can meet them halfway, helping them easily decide to choose your brand.

In Cadbury’s promotion, they know most of their market revolves around kids, ladies and couples. Their brand is also very popular during personal occasions such as birthdays and anniversaries as well as public events like Valentine’s Day.

By designing a custom made cushion after a heart, they managed to get their market’s interest and made them an appealing option to give on various occasions.

2. Ensure quality

A very important factor as well is the quality of the merchandise.

In this promotion, the brand used high-quality materials such as fleece for the pillow’s outer material, making it very appealing to touch and hug.

The brand also designed its logo and tagline in a fitting way that people wouldn’t have problems using it or bringing it anywhere.

3. Establish brand presence

The next thing to note is how the brand would be able to establish its presence in its consumers’ daily lives. This will be decided depending on how practical and useful as well as display-worthy the promotional gift is.

Why is that important? That’s because people often look around their environment and keeping your brand present in these spaces, would make it easy for them to recall your brand.

Cadbury choose a custom made cushion for their promotional merchandise and it’s a great decision considering its usefulness as well as the design and shape that are display-worthy.

4. Employ a fitting marketing strategy

When you already know what your market likes and already decided on your branded merchandise, your next hurdle is how to get this promotional merchandise into the hands of your consumers.

Deciding the marketing strategy to employ can make or break your promotional campaign as it’s where consumers would have to exert effort and ultimately decide to purchase your product.

Cadbury employed a free gift with purchase strategy with a fixed amount that consumers would have to spend, then they will be able to bring home the custom made cushion with additional fees.

It’s beneficial as it boosts sales and establishes brand presence in consumer’s daily life. Furthermore, they can get it without exerting much effort.

Check out Cadbury promotions through the years:

How Cadbury’s GWP Charmed Shoppers With Promotional Plush Animal?

Retail Store Activation Cadbury’s Sweetest On-Pack Marketing for Chocolate

Cadbury’s Easter POS Marketing Ideas: What Makes them EGGstraordinary

Virtual Reality Marketing Display: Cadbury Scores Massive Sales

Sports Promotion Gift: How Does Cadbury Keep Customers Hungry?

What Should You Learn from Cadbury Chocolate Promotion Campaign?

Get more inspiration from other brands’ custom made cushion in the blogs below:

Who would have thought that drink brands like Somerby and Perrier will use custom made cushion for their promotion? Neither did we but it’s a welcome sight either way! Check out all details here:

In this promotion, San Miguel launched a promotion for custom-made travel cushions in a purchase with purchase marketing strategy. Read more detail in the blog below:

The custom made cushion is not limited to drinks and confectionery brands! In this promotion, Ponds, a cosmetics brand offered its consumers a pillow designed after its product. Read more:

Essentially,

Cadbury’s custom made cushion strikes the right balance of sweetness and quality the brand is known for. From its shape to the colour and printed design. Additionally, the promotion gift was easy to redeem and consumers can get it right away to bring home after spending the needed amount for the brand’s products.

If you’re interested in your own custom made cushion as a promotional display or branded merchandise, don’t hesitate to contact us! Our company, the ODM Group, is a promotional product development company. We’ve been established in 2003 and our decades of experience made us experts in the customisation of branded merchandise and promotional displays.

We also have a creative team, Mindsparkz, to work with your every step of the way. Some of the services we can assist you with are designing corporate gifts and eco-friendly merchandise, manufacturing point of sale and free standing display units as well as product packaging and providing sustainable marketing options.

Check out more of the services we can offer you below:

All you need to know about custom made cushions for brand marketing!

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