4 Reasons to Offer Company Branded Merchandise In Contest Marketing

Contest marketing is one of the excellent marketing strategies that brands and businesses can leverage to boost brand awareness and reach new potential customers. This strategy capitalizes on the consumers’ desire for free promotional items and can take various forms both on and offline. Let’s look at the latest competition we found from Lactalis Fromages and go through the top reasons you should offer company branded merchandise in contest marketing.

During our visit to France, we are able to stroll around supermarkets and shopping centres to look for case study ideas to share with you.

One of those in-store promotions that stood out the most is from this promotional catalogue. It is offered by the convenience supermarket, Casino.

This catalogue is packed with different products and discount deals, and we could not miss this game announcement for Camembert Academie Quiz, organized by Lactalis Fromages.

The company’s rich brand history can be traced way back 1930’s and is continuously expanding its presence worldwide through its high-quality dairy products.

Who says that traditional advertising such as promotional catalogues is out of style?

We certainly love how the supermarket utilises this advertising tool to create awareness for its shoppers and ensure that they get the best deals and offers.

What’s more incredible is the supermarket also has an e-catalogue that customers can check before proceeding to shop.

This particular section of the catalogue features the “Big Game” open to any natural resident of the legal age of France.

Participation in the game is made exclusively by logging on to the free access website.

This game is accessible from March 22nd at 10:00 a.m. and until December 31st, 2021, at 4:00 p.m. inclusive.

Lucky winners can score a company branded merchandise “Yes We Cam” t-shirt made from 100% organic cotton and valued at € 10.50.

In cases where participants do not win a T-shirt, they may choose to download one of the following coupons:

– A reduction voucher worth € 0.30 for the purchase of a Camembert Président 250g
– A reduction voucher worth € 0.40 for the purchase of a Camembert Le Petit 250g
– A reduction voucher worth € 0.30 for the purchase of a Camembert Lanquetot 250g
– A reduction voucher worth € 0.40 for the purchase of a Camembert Graindorge 250g

As we go online, we are surprised at how this contest reward drives excitement and motivates individuals to participate in the online contest. A t-shirt might appear like a simple branded giveaway, but it actually has a high-perceived value among consumers. This just proves the importance of offering company branded merchandise in contest marketing.

Why Should You Offer Company Branded Merchandise?

The Key Player of the Promotion

As we have mentioned above, contest marketing capitalizes on consumers’ desire for free items. Prizes are the key players in this kind of marketing strategy and therefore should be maximized accordingly. Since you are giving away promotional rewards, you should not miss the opportunity to make them company-branded.

Being in the industry for years, we cannot emphasize enough the importance and unrivalled benefits that company-branded merchandise can bring to any business. Consequently, it has encouraged us to offer a wide variety of customizable promotional items and keep ourselves always ahead of the game to bring our clients fresh and innovative products to the market. We will show some of them later on this blog.

Makes Winning More Memorable

Don’t get us wrong, giving away coupons and vouchers is definitely helpful for customers with their convenience. It is also one of the excellent ways to attract them and motivate them to purchase more.

On the other hand, including company branded merchandise can bring more lasting impressions to your brand, making winning more memorable. Custom branded merchandise provides your customers with a sense of exclusivity as it requires their action to actually get them.

Boosts Brand Visibility

Selecting branded promotional products that customers actually want or can easily use in their everyday lives is a brilliant move in any marketing scheme. With the increasing demand of today’s consumers for convenience, they will surely love to receive useful promotional items from brands they follow. Making them company-branded will definitely boost brand visibility and effectively bring your name to a broader range of audiences.

Creates Impactful Connections

Strong customer relationships are essential in sustaining any business, and free promotional gifts are a great way to spark this bond. Giving away company branded merchandise in any type of promotion can quickly pique the attention of your target audiences and allow your brand to gain new followers in the easiest way.

As people continue to receive remarkable products, services and merchandise from your business, they can continuously advocate and create impactful connections with your brand.

Company Branded Merchandise Ideas

Of course, we will not leave you hanging here! Below are some compilations of company branded merchandise ideas that you might love to offer on your next contest marketing strategy:

Are you looking for ideal contest rewards for your employees? We have listed on this blog the top 5 corporate giveaway gift sets for different types of employees to help you in this challenging task.

Marketing Secrets: 5 Awesome Benefits Of Branded Corporate Giveaways

Were you inspired by the Yes We Cam t-shirt from Camembert Academie and looking for creative wearable merchandise to offer to your lucky participants? Well, end your search here and make sure to check this blog out!

10 Creative Wearable Merchandise Items for Small or Big Business Events

Here’s an extensive list of promotional sports and fitness items that can definitely make your customers, clients, and employees feel valued by your brand. Why not offer them this home workout survival kit merchandise to create a more meaningful contest promotion?

Home Workout Survival Kit: 10+ Promotional Sports And Fitness Items

What’s a more excellent way to attract eco-conscious customers than offering them sustainable promotional products? Check out our 10 highly recommended custom wooden products here:

10 Unique Custom Wooden Products – Wood You Be Interested In Them?

With the increasing popularity of phone accessories these days, you can never go wrong in offering them as company branded merchandise. This blog has compiled the 10 different custom phone accessories that you can use for a wide range of marketing schemes.

10 Custom Phone Accessories for Branding

How Can Our Team Help You?

Planning to kick-off a contest promotion soon? Nothing can make it more exciting than including fantastic company branded merchandise! If you’re interested in getting custom promotional items from our wide range of promotional products, do not hesitate to connect with our team today.

Here at ODM, our team is continuously updated on the latest branded promotional product ideas in the market. Together with our design agency, Mindsparkz, we will help you plan and produce effective promotional merchandise and advertising displays to suit your brand. We will always be more than happy to assist you with all things promotional!